Shingavi Jewellers’ annual ‘Thrill of the Hunt’ event sees surge of new participants this year

About 70% of the 300 participants were new to the activity, according to the brand, indicating that it is reaching a wider audience 

Ahmednagar: Shingavi Jewellers recently hosted its annual Women’s Day event called ‘Thrill of the Hunt’, sending about 300 participants on a trail across the city to hunt for ‘clues’ planted by it. Like every year, the brand picked 12 designated locations, nine of which were commercial establishments like shops and beauty parlours, while the remaining three were well-known city landmarks. The first clue was to be found inside Shingavi Jewellers’ showroom, and participants had to complete collecting all 12 clues to win. 

‘Thrill of the Hunt’, conducted in collaboration with Radio City 91.1 FM, has grown significantly over the past eight years. From an initial 50-70 women in its first year, the event this year saw 300 participants, with an additional 200 people, comprising friends, family and well-wishers, attending the closing ceremony and prize distribution. Gunjan Shingavi, Director, Shingavi Jewellers, expressed enthusiasm about the growing scale of participation, saying, “This year, almost 70% of the participants were new, which indicates that our brand is reaching a wider audience. It also reinforces our efforts in building trust and recognition for Shingavi Jewellers.” 

Apart from the treasure hunt, the event also featured a special musical performance by a local women’s band, a new addition that was well-received by the audience. “We always aim to introduce something new every year,” said Shingavi. 

The involvement of media partners such as Times of India, which covered the event in its publication, and Radio City 91.1 FM, which provided on-air promotions, further amplified the event’s reach and impact. “This was the first year that we collaborated with Times of India for print advertising and promotions, and that has played a major role in getting us better visibility,” said Shingavi. Word-of-mouth referrals played their part while loyal customers were personally invited through phone calls and WhatsApp messages, ensuring a strong turnout. 

A variety of prizes were distributed across different categories, including best reel-making, maximum views, best turban draping, and best social message. Three couples successfully completed the treasure hunt and were rewarded for their efforts.  

For Shingavi Jewellers, the event had no commercial angle, yet it gave the brand high returns in terms of engagement and brand visibility. Reflecting on the event’s success, Shingavi said, “The growth we’ve seen over the years is encouraging. From a modest beginning, we have now created an event that not only engages women but also strengthens their connection with our brand.” 

The brand has two stores in Ahmednagar and four stores in Solapur, but the activity is conducted out of its flagship store in Ahmednagar. 

Written by Aparna Bhowmick 

Retail Jeweller India Exclusive