Ratnalaya Jewellers partners with Red FM to enhance brand engagement 

The collaboration has helped to strengthen ties with the local communities, says director Saket Keshri 

Patna– Ratnalaya Jewellers has announced a strategic collaboration with Red FM, leveraging the radio station’s extensive reach and influential presence in the advertising industry. This partnership aims to boost brand visibility and engagement through a series of community-focused Below-The-Line (BTL) activities. 

The collaboration features various initiatives, including an interactive visit by a Red FM radio jockey (RJ) to the Ratnalaya store. The RJ explored the jewellery collection, creating an engaging Instagram reel that showcased the brand’s offerings. This unique approach not only highlighted Ratnalaya’s products but also lent an air of credibility to the brand’s presentation. 

The brand garnered considerable visibility for the collaboration owing to their significant social media presence. The brand has built a strong reputation for being rooted to the cause of local communities, which is evident from the engagement statistics. The initial reel managed to get a whopping 50+ thousand likes and over 30 comments.  

“The maturity and eloquence of the RJ significantly enhanced our story, allowing us to connect with the audience on a deeper level,” said a representative from Ratnalaya Jewellers. “This partnership has elevated our brand image and strengthened our community ties.” 

In discussions with Red FM, Ratnalaya also shared the touching story behind its 60-year legacy. The brand was named in memory of the founder’s daughter, Ratna, who passed away at a young age. This heartfelt narrative resonated deeply with listeners, reinforcing the emotional connection between the brand and its audience. 

As Ratnalaya Jewellers continues to celebrate its rich history, this collaboration with Red FM marks a significant step in enhancing its engagement and presence within the community. 

Written by Amaan Kasu

Retail Jeweller India Exclusive