The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
In the program, students received an introduction to traditional mining techniques and geological factors at Elahera Gem Mine, engaging with local miners, and exploring gem assessment...
The All India Gem and Jewellery Domestic Council has held 50 meetings, engaging over 8,000 jewellery retailers so far, and aims to involve 4-5 lakh more...
The Chennai-based jeweller took up the wardrobe work to commemorate its 45 years in the silver industry. The wardrobe is 7 ft in height and weighs...
The 1,500 sq. ft store is the brand’s second in Delhi, expanding its presence to meet the rising demand for lab-grown diamonds. The brand plans to...
Situated in a premium residential area in upscale Aundh, the store promises an immersive shopping experience, allowing customers to find pieces that reflect their unique identities...
The brand, founded in 1864, now has 35 stores across India, with two in Odisha. On the occasion of the store launch, TBZ unveiled its Vivaaha...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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