The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
The Managing Directors of Narayan Jewellers, Ketan Chokshi and Jatin Chokshi, who created the winners’ crowns, had stage time with the winners, and thus gained immense...
Celebrities dazzles with radiant jewellery looks, from traditional festival styles to runway glamour Mumbai: As Dussehra marked the beginning of the festive season across India, Bollywood...
The brand’s collaboration with the Ananya Pandey-starrer showcases the strategic use of jewellery to enhance storytelling and brand visibility Mumbai: Jewellery brands often seek to connect...
To be held from October 21 to November 2 across its outlets in Tripura and Kolkata, the event highlights include daily lucky draws for gold coins,...
The Thakurbarir Sarodutsav event drew 200-300 daily attendees from across West Bengal, showcasing a unique blend of tradition and artistry Kolkata: Celebrating its 100th year in...
Over 700 staff members and brand ambassador Archita Sahu attended the brand’s gala event, with top performers receiving awards and substantial prizes Bhubaneswar: Arundhati Jewellers recently...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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