The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
The in-store event aimed to engage old and new customers through a day of interactive activities, while encouraging them to explore the brand’s new diamond jewellery...
The collaboration was a strategic move in line with Maniramji Jewellers’ long-term goal of modernizing its approach while staying true to its traditional roots. It marked...
The campaign featured eight extraordinary women achievers, each styled with a Shaya jewellery collection that matched their personality and accomplishments. The brand sought to empower its...
The announcement was made at an event during Miss Universe 2024 Victoria Kjær Theilvig’s recent visit to India, where Sona Chandis unveiled its exclusive crown design...
The Valentine’s Day campaign was so effective that Caratlane is considering substantial ad spends towards TV campaigns in future Bengaluru: CaratLane, the omnichannel jewellery brand owned...
Demand for diamond jewellery was weak in the first three quarters of the year, but Q4 saw more customers buying 14-carat and 18-carat diamond jewellery, according...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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