The in-store event aimed to engage old and new customers through a day of interactive activities, while encouraging them to explore the brand’s new diamond jewellery collection ‘Eternal Spark’in a lively and fun environment
Chandigarh: Sunaar The Jeweller recently organized an engaging in-store event that brought together customers for a day full of interactive activities, while encouraging them to explore its new diamond jewellery collection ‘Eternal Spark’ in alively and fun environment. The event, designed to showcase the collection, saw the brand’s loyal clients as well as new faces, who could experience the brand’s craftsmanship even as they enjoyed themselves.
About 45-50 clients attended the event – complete with fun activities like musical chairs, a ramp walk for couples and tongue-twisters–at which the brand launched the new collection and invited attendees to explore it. Invitees also shared personal stories, adding a meaningful and personal element to the event. This approach not only allowed the brand to highlight its new collection but also strengthened its relationship with customers, while creating camaraderie between the people who participated in the activities.
“We wanted to create an atmosphere where customers feel connected with the brand and the products. It was a chance for us to celebrate with our customers, share stories, and let them experience the beauty of our jewellery,” said Anil Goel, Director of Sunaar The Jeweller.
The event was more than just an exhibition of jewellery; it was a unique marketing initiative aimed at enhancing customer engagement. The games, giveaways and the chance to learn more about the collection helped create a memorable experience for attendees. Gifts and prizes for winners added to the excitement.
The impact of the event on the brand was evident. “We saw a noticeable increase in footfalls and sales on the day of the event, as well as a sustained interest in the collection afterwards. It was a great success for both marketing and customer engagement,” added Goel.
The ‘Eternal Spark’ collection is designed to offer high-quality diamond pieces suitable for various occasions. By organizing such a fun event, the jeweller not only promoted a new collection, but also built strong customer relationships, paving the way for more business in future.
Sunaar The Jeweller was founded in 2022 and has two stores in Chandigarh.
Written by Achal Chaubey
Retail Jeweller India Exclusive
