The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
The brand’s strategy is to align the launch of each new jewellery line with prominent events, to ensure it receives attention from a wide customer base....
From Aishwarya Rai Bachchan’s majestic 500-carat ruby heirloom necklace by Manish Malhotra High Jewellery to Janhvi Kapoor’s much talked-about back chain from Aurus Jewels, layered Chopard...
Titled ‘Amara Porampara Amara Malabar’, the campaign brings alive the emotional and cultural significance of gold in Odia traditions, and traces a girl’s journey from her...
Designed around customer-led gatherings of about 25-30 women, the initiative combines food, games, jewellery try-ons and ramp walks, building stronger brand engagement through a shared experience....
D.REN is being presented as a separate brand with its own store format and identity, and a marketing strategy built on selective outreach and ‘silent luxury’....
The future of diamonds in India will be even greater than the past, the CEO said, reiterating the company’s support for the fast-growing Indian natural diamond...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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