The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Be it Deepika Padukone’s statement necklace from Cartier’s new collection or Alia Bhatt’s Victorian-inspired diamond necklace by Malabar Gold and Diamonds or Nehha Pendse’s regal emerald...
Oushnik Chandra, CEO, P.C. Chandra Jewellers, tells The Retail Jeweller, how he drove meaningful change, bridging the service gaps by establishing a customer engagement department for...
Ayushi Kasaraneni, Marketing Director, Vasundhara Diamond Roof, tells The Retail Jeweller how she built on her mother’s legacy by shaping a compelling brand story and positioning...
In Lucknow, centenary brand Punjab Jewellers & Sons is charting a new course by reimagining the store experience beyond selling. Sixth-generation jeweller Akshay Chawla, Partner, Punjab...
The company’s aim is to adapt to rising gold prices and evolving consumer preferences with its new offering, but it has not yet set a timeline...
The campaign is based on the insight that love reveals itself not through grand gestures, but in the simple and quiet ones, brought to life in...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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