The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Abhishek Rastogi, Design Head at Indriya, decodes the brand’s strategy, says the two jewellery pieces – drawing from rich traditions of the Maratha empire and South...
Working with designer Cherie D on the runway at Times Fashion Week, the brand’s key business goal was to reach a younger, style-conscious audience appreciative of...
The Luxo Show created visibility and potential customer leads for Sona Chandis. The event, attended by an estimated 4,000+ people, brought direct business impact for the...
The new initiative is an expansion of the brand’s long-standing women’s empowerment initiative, the Bhima Super Woman. It allows alumni from the earlier Super Woman cohorts...
Instead of going the usual logo placement route, the brand explored more immersive formats. It created a ‘CaratLane Style Zone’, where celebs actually experienced the brand’s...
The company’s revenue from non-East markets grew by 23% to Rs 1,230 crore in FY25. It plans to fuel further growth and deepen its national footprint...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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