
The intriguing campaign around the audio contest on Radio City 91.9 FM connected the brand with local listeners in Gorakhpur and created store-level buzz, while consistent...

The engagement was structured in two formats: either the store teams visited the hospitals or doctors were invited to the stores. Between June 20 and July...

Through its CSR arm, the Arundhati Foundation, the brand distributed meals to thousands of pilgrims at Puri Baradanda, marking a strong presence at one of Odisha’s...

The jeweller has collaborated with designer Amit Aggarwal for the new collection ‘Banarsi: The Art of Becoming’, to elevate the brand narrative through a cross-category connect....

The brand launched a 360-degree marketing exercise – with bikes and a Mahindra Thar as prizes – alongside opening of its 13th store in Panvel. It...

From legacy polki to contemporary gold, celebrities across the spectrum brought out the best in Indian fine jewellery. Be it Katrina Kaif in gold ornaments by...