The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Customer-centricity is the key to omnichannel success. As brick-and-mortar Jewellery retailers make their transition into omnichannel retail, they often fall short in meeting demanding customer expectations....
New Delhi, July 20, 2020: Indian fashion tech startup StyleDotMe today announced that it has raised a total of INR 3.5 crore in a Pre-series A...
The Bureau of Indian Standards (BIS), Chennai Branch Office-I, has granted its hallmarking of gold and silver licence to Titan Company. The BIS has granted an...
“Diamond markets will be shut but safe deposit vaults will be allowed to be opened for traders for four hours on July 20 and July 24...
Most of the artisans, or karigars, who work at jewellery manufacturing hubs in the country hail from West Bengal. Jewellers are ready to take them to...
The effervescence of summer is often accompanied with discomposure and the ardent urge to keep everything light for ease! Kohinoor Jewellers Agra presents a line of...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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