The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
After a fabulous run in 2019, PNG Jewellers has once again launched the Fab5 Collection 2020-21. The Fab5 collection is an affordable, value based collection. It...
There have always been conversations around ‘disability’ and the word ‘disabled’. Who are the disabled? What is the definition of the word disability? What are organizations...
As we bring curtains down to 2020 and look forward to the New Year ahead, 2021 will usher in a new Post COVID era as the...
SURAT: A diamond ring that made it to the Guinness Book of World Records was designed and crafted in Surat. A city-based jewellery manufacturing company designed a gold...
Mumbai – Dec. 15, 2020 – GIA India organised the Knowledge Webinar ‘November Birthstones: Topaz and Citrine’ for members of the gem and jewellery trade across India....
Around 100 gold and jewellery shoppers in Dubai will win up to 25kg of gold in raffle draws. Four winners will take home one kilo of...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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