#OurPlatinumDayOfLove: PGI’s contest generates curiosity in couples around platinum jewellery

The contest invited couples to reminisce about their shared journey with anecdotes about their ‘platinum day of love,’ standing a chance to win exciting vouchers

Mumbai: Amidst the winter wonder and end-of-year holiday magic, Platinum Guild International announced a special contest on the theme ‘Platinum Days of Love.’ The contest invited couples to reminisce about their shared journey of laughter, overcoming challenges, and being each other’s unwavering supporters. Participants could share anecdotes about their ‘platinum day of love’ using the same hashtag in the comments of the contest post alert, and stand a chance to win exciting vouchers.

Platinum Guild International intends for its platinum bands to symbolize the strength and resilience that define the special bond and companionship that a couple shares. To generate publicity around the contest, the brand also interviewed everyday couples talking about special moments in their lives when they realized the rarity of their love and celebrated it with a metal equally as rare as platinum. One of the posts saw the couple talking about their relationship enduring several years of long-distance, while another celebrated their families coming together despite varying sensibilities and tastes. 

PGI’s #OurPlatinumDayOfLove contest generated tremendous curiosity amongst consumers around platinum jewellery to mark significant milestones in their relationship. PGI capitalized on the opportunity to celebrate their new collection of season-inspired Platinum Love Bands and featured different designs and motifs with each couple they interacted with. 

Retail Jeweller India News