ORRA launches flagship store in Goa

Expanding its retail footprint, ORRA has launched a three-level flagship showroom in Goa in April 2021. Inaugurated by Chief Minister Pramod Sawant, this store strengthens the brand’s national retail footprint to a total of 43 stores across the country in 24 cities.

Cecil De’ Santa Maria, CEO, ORRA says, “This store is one of the flagship stores of ORRA and the biggest jewellery store in Goa. Although the store has similarity in jewellery inventory with the other ORRA showrooms, the Goa store caters brilliantly to the bridal category. This is why we are stocking diamond and gold bridal jewellery collections here.”

One of the highlights of the showroom include the ORRA Crown Star, which is the only 73 faceted diamond in India. Apart from that, the Goa showroom also showcases their Astra Collection, a range of jewellery offered with zero interest EMIs, and the newly launched Desired Collection targeting the millennials.

According to Cecil, the brand had expansion plans for a year-and-a-half. Work was in progress but was paused during the pandemic. “We enjoy great confidence from our customers and hence we had our growth plans in place. We are looking forward to open another three stores in the next two years in Goa,” Cecil adds.

Written by Manoj Chakraborty