MK Jewels launches brand newspaper, plans release on all significant milestones starting with its silver jubilee celebration  

To celebrate the 25^th anniversary campaign across Mumbai, Ahmedabad, the brand has also organised an in-store preview of its limited edition high-jewellery collection, while hosting a lucky draw event across stores  

Mumbai: Even in the digital era, the printed word still holds sanctity, and M.K. Jewels has turned this into an opportunity to celebrate its 25^th anniversary. On this occasion, the jewellery brand is launching its own newspaper for its customers to keep them up to date with important aspects of the brand and its journey so far. 

Ram Raimalani, Founder, MK Jewels, stated, “We have started distributing this newspaper to all our walk-in clients and existing customers at all our five stores in Mumbai and Ahmedabad. We will do so until our anniversary on August 01, 2024. This edition of the newspaper celebrates 25 years of MK Jewels, highlighting our milestones, showcasing a sneak-peek of our limited high jewellery collection, and discussing jewellery certification”. 

The launch of the brand’s newspaper is a significant element of a larger anniversary campaign, marked by the hashtag #25SaalAapkeSaath. This campaign is designed to commemorate the brand’s 25 years of service and connection with its customers. To celebrate this milestone, the brand has organized an in-store preview of its limited edition high-jewellery collection, featuring diamonds, CZ diamonds, and other materials, launched earlier this year. MK Jewels will continue marketing this collection on its digital platforms. 

The brand’s strategic focus is steadily advancing towards the high-jewellery market. By opening this preview to all customers across all its stores, the brand aims to broaden its reach and appeal to a wider audience. This inclusive approach not only enhances the customer experience but also strengthens the brand’s presence in the niche high-jewellery sector. 

Additionally, the anniversary will be complemented by a lucky draw until the anniversary day, on which the results will be announced, and the prize distribution will take place on August 25, 2024. To participate in the draw, customers can receive one coupon for every Rs. 25,000 spent on their jewellery purchases.  

In recognition of their anniversary, the brand is offering a promotion that includes a 25% discount on making charges and 25% off on the diamond and stone value to enable customers to purchase jewellery at preferential prices. 

Elaborating on the periodicity of the newspaper, Raimalani explained, “We plan to release this newspaper at all significant milestones in our journey and want our customers and patrons to feel a part of our journey and stay engaged with the brand. We’ll distribute the newspapers in all our five stores and throughout the community in Ahmedabad and Mumbai, including exhibitions and stalls where we are present.” 

The brand has gauged that even in the digital age, a printed newspaper stands out for its credibility. “Our target audience includes both existing and potential customers who look up to the tangible aspects of a newspaper. It’s a unique and physical way to stay informed about the brand,” he added. 

Written by Aparna Bhowmick 

Retail Jeweller India Exclusive