Mahabir Danwar Jewellers launches ‘The Padmini’ Collection to celebrate 54th brand anniversary

Beyond its aesthetic allure, the collection recognizes the significance of sustainability and  ethical sourcing, while the artisans employ eco-friendly practices

Kolkata: Mahabir Danwar Jewellers (P) Ltd (MDJ), Kolkata is now celebrating its 54th anniversary, from February 17 to February 27, 2024. To celebrate this milestone, the brand has launched their new collection, ‘The Padmini’, an  exquisite range of Bridal and Wedding jewellery in diamond, polki and jadau.

The forte of ‘The Padmini’ is a mesmerizing fusion of tradition and modern allure unveiling a captivating narrative for the contemporary bride. With precise and intricate craftsmanship blended with exquisite designs, each ornament narrates a story of heritage, intricacy, and opulence. The resplendent diamond polki, renowned for their unmatched brilliance, take centre stage, reflecting the  commitment and purity associated with bridal adornments.

The polki and jadau work, a time-honoured art, adds a touch of grandiosity, ensuring that each piece becomes a symbol of grace and sophistication. The designs are thoughtfully  curated to complement the modern bride’s sense of style, offering a perfect harmony  between heritage and contemporary fashion. Whether it’s a statement necklace,  cascading earrings, or a stunning maang tikka, each piece is a testament to the brand’s dedication to creating heirloom-worthy treasures.

Beyond its aesthetic allure, the collection recognizes the significance of sustainability and ethical sourcing. The diamonds used are ethically mined, and the artisans employ eco-friendly practices, making each piece not just a visual masterpiece but also a responsible  choice for the discerning bride.

To mark the occasion, the brand is extending a 35-100% off on making charges and a 100% exchange value on old gold, from any brand. These offers are available at both their Salt Lake and Park Street stores.

Commenting on this special occasion, Sandeep Soni, Director, MDJ, said, “We are  eternally thankful to our patrons for extending their continued support and love  throughout our journey. As a token of our gratitude and commitment to constantly give our patrons the best, we are glad to present our special collection, ‘The  Padmini’, which represents our iconic voyage. Our jewellery creations are for the exuberant bride, who can embrace her free-spirited personality and express it  vivaciously through her jewellery.”

Retail Jeweller India News