Lala Purshottam Das Jewellers celebrates its 40th anniversary with mega lucky draw campaign

The campaign has already seen three lucky draws, with one remaining to be held, followed by the grand mega draw at the end with a Hyundai car as prize

Kanpur: Jewellery retailer Lala Purshottam Das Jewellers is celebrating its 40th anniversary with an engaging mega lucky draw campaign, which began on January 14, 2025 and continues up to March 25, 2025. Through it, the jeweller aims to acknowledge the unwavering support of its loyal customers over the years, while offering them a chance to win exciting prizes including the grand prize of a Hyundai car. The campaign is part of a year-long celebration of the brand’s legacy.

Customers who make purchases worth Rs 50,000 or more are eligible to participate in the lucky draw. Besides the grand prize, itoffers a range of prizes including motorcycles, televisions, refrigerators, washing machines, ovens, laptops and smartphones. With each qualifying purchase, customers receive a guaranteed gift, and their entry is added to the lucky draw pool, with several draws taking place over the two-month period.

Vivek Kumar Gupta, Director of Lala Purshottam Das Jewellers, shared his thoughts about the campaign, saying, “This lucky draw is our way of expressing gratitude to our customers who have supported us for the past four decades. It’s not only a celebration of our journey but also a strategic marketing initiative to engage more with our community and strengthen our brand presence.”

The campaign has already seen three lucky draws, with one remaining to be held, followed by the grand mega draw at the end with a Hyundai car as prize. The campaign’s conclusion is thus being awaited with much excitement. Gupta said that the campaign has significantly boosted sales, with a 30% increase in revenue since the campaign began. The brand has also experienced a 40% rise in customer footfalls, as shoppers are excited by the chance to win big while purchasing jewellery. Due to the overwhelming response, the jeweller has extended the campaign for 10 days more than originally planned.

In addition to in-store promotions, the lucky draw is being advertised across social media platforms like Instagram and Facebook, as well as through hoardings, local FM stations and newspapers. The lucky draw has successfully generated buzz, driving people to the brand’sstores.

A fourth-generation, family-owned business founded in 1984, Lala Purshottam Das Jewellers currently operates two stores in Kanpur.

Written by Achal Chaubey

Retail Jeweller India Exclusive