Punjabi Saraf assures optimum in-store safety with Coronaguard air-conditioning

The pandemic has thrown the jewellery industry into such disarray that there is literally no limit to safety measures. Punjabi Saraf, Indore, has struggled like any other jewellery brand. But their solutions have been strategically intensified while adhering to medical guidance. To set a record, they have been the first jewellery brand in Indore to install the Forbes Coronaguard in the last week of June.

A product of Shycocan, the parent company of Eureka Forbes in The US., coronaguard is used in intensive care units and produces protons that instantly kill the virus as an infected person exhales near its premises. “It prevents the virus from multiplying and thus ends any chance of infection spreading around it. It’s also effective in SARS and swine flu, as I was suggested by two doctors,” said Ajay Anand, owner, Punjabi Saraf, Indore.  This advanced air-conditioning system has over 99% accuracy, and has been installed in both showrooms of the brand, after which in-store customers have been allowed to enjoy beverages safely.

Since the first wave, the brand has been using UV corona ovens in-store for customers and staff alike. Sanitising seats and counters were part and parcel of trade in the last year, when stringent safety norms restricted the staff infection rate to four people. During the first wave, the brand didn’t let its staff go outside the city for recreational purposes. “If they went for any sort of emergency, they had to quarantine themselves at their homes after returning and then come to work,” said Anand.

With the second wave increased danger and eight staff were infected. Correspondingly, the brand gave full salary and additional monetary help to the diseased staff to take medication and appropriate nutrition on time. Unfortunately, the brand lost one staff with Polio to Covid-19. This prompted Punjabi Saraf to allot the vacated post for future promising staffs with any form of disability.

However, the battle was not lost totally, as the brand managed to provide medicines and complete doctor’s treatment in-home for a staff, whose father got infected with the virus. The staff was unable to yield to abysmal charges commanded by hospitals then, but got his family cured. Within 12 days, the brand got all its staff and each of their family members vaccinated in June this year.

Abiding by a much alert lifestyle post-pandemic, Anand has prohibited its staff from having meals together at one place. “People open their masks and eat. That is the most dangerous daily situation for the virus to spread. So, we shifted the staff canteen to a much bigger space where people can maintain social distancing and eat,” Anand concluded.

Written by Shubham Dasgupta

RJ exclusive