#HerNaturalGlow: Campaign by Reliance Jewels puts the spotlight on nurturing nature of women

The idea of women reflecting the nurturing quality of Mother Nature was brought to the fore in Reliance Jewels’ recent campaign #HerNaturalGlow, launched on the occasion of International Women’s Day.

The campaign included a contest, wherein women were asked to post a picture or video of themselves adorned in or reminiscing about that element of nature that depicts them best, along with a caption with the hashtag #HerNaturalGlow and tagging @reliancejewels. The contest, open to women across the nation, received huge response and the winners were announced on International Women’s Day.

This contest went hand in hand with a new collection called ‘Her Natural Glow’ launched on the occasion. The collection has exclusive pendants inspired by geometric patterns in nature. Crafted in 22 carat rose gold and 22 carat gold, the pendants are studded with various carats of diamonds and pearls. To make the campaign even better, the company introduced an offer of up to 20% off on gold-making charges and diamond jewellery value.

The campaign comprised many beautiful poems portraying the similarities between women and Mother Nature, and delicately encompassed the role that jewellery plays in a woman’s life. Examples: ‘Mountains, lakes, trees, and flowers/ They’re the jewels that add sparkle to the world; Just like you light everyone around you/ With a vibrant spirit and a heart of gold!’ and ‘Like the glowing sun, you possess a radiant confident energy. Unleash its rays and stun everyone, amped up with jewellery that’s heavenly!’

Written by Pranita Sawant

RJ Exclusive