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18 carat house launches collection to promote awareness about wildlife, with Wildlife SOS



On the occasion of World Wildlife Day, which is on March 3rd, 2023, the 18 carat house has developed a line of jewellery inspired by our abundant wildlife, ‘into the WILDnerness’. The high jewellery collection endorses the significance of wildlife conservation, for which the house collaborated with Wildlife SOS to raise awareness.

The firm has also established a specific social media campaign called #intothewilderness with the slogan ‘Let the animals be where they belong, in the wild,’ to raise awareness about the topic. The collection, on the other hand, contains a stunning array of animal-themed jewellery. It is a deep dive into the gorgeous world of coloured gemstones and diamonds that bring the continents’ wildlife to life.

“Into the WILDerness collection is born out of sheer love for nature and wildlife. It stands for what I truly believe – adorn the abundant wildlife in the form of ethical #wearableart and leave the wildlife where they belong – into the WILDerness,” said, the founder of 18 carat house, Nisha Jain.

Wildlife SOS is a non-profit organisation dedicated to protecting and conserving India’s natural heritage, forests, and biodiversity. They actively work to protect wildlife, conserve habitat, study biodiversity, conduct research, and create alternative and sustainable livelihoods for former wildlife-dependent communities.

Written by Pranita Sawant

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