G.K. Chudiwalas teams up with design duo Abu Jani and Sandeep Khosla to create heritage-inspired jewellery

The partnership marks a unique blend of creativity, where heritage meets modernity in a way that resonates with a diverse clientele

Jaipur: Leading jewellery brand G.K. Chudiwalas has teamed up with the celebrated design duo, Abu Jani and Sandeep Khosla, to create a distinctive collection that fuses traditional craftsmanship with contemporary flair. The partnership marks a unique blend of creativity, where heritage meets modernity in a way that resonates with a diverse clientele.

The collaboration took shape when Abu Jani and Sandeep Khosla visited G.K. Chudiwalas’ showroom and were captivated by the intricate artistry and craftsmanship that defined the brand’s jewellery collections. Impressed by the rich detailing and elegance, they proposed a collaboration that would marry their iconic design aesthetic with G.K. Chudiwalas’ craftsmanship.

Vatsal Mittal, Partner at G.K. Chudiwalas, explains, “The vision behind this collaboration was to blend the timeless beauty of traditional craftsmanship with the bold, contemporary style of Abu Jani and Sandeep Khosla. We aimed to create pieces that are not only rooted in heritage but also have a modern, chic appeal that will resonate with today’s jewellery connoisseurs.”

The collection features intricate kadas, chokers and statement earrings, reimagined through a modern lens. The result is a collection that reflects the dynamic, forward-thinking aesthetic that Abu Jani and Sandeep Khosla are known for. While some pieces were created exclusively for the collaboration, others will be available at G.K. Chudiwalas’ flagship showroom, making them accessible to a wider audience.

The response to the collection has been positive, with Mittal terming the feedback as “fantastic”. “The jewellery pieces resonate with both long-time patrons and new clients looking for unique, statement jewellery,” he says.

The collaboration has also made a strong impact in the luxury market, attracting attention from jewellery enthusiasts, fashion-forward individuals and even celebrities. Many have been spotted wearing pieces from the collection, adding to its growing popularity.

While the collaboration was initially envisioned as a one-time event, the success and positive reception have led both G.K. Chudiwalas and the design duo to consider the potential for a long-term partnership. Says Vatsal Mittal, “This collection has opened up exciting possibilities for future collaborations, and we are eager to continue working together with Abu Jani and Sandeep Khosla to create even more beautiful and innovative jewellery.”

The G.K. Chudiwalas x Abu Jani & Sandeep Khosla collection is poised to become a signature offering for those who appreciate the artistry and elegance of Indian jewellery. As the collection continues to gain traction, it is clear that this partnership will thrive and captivate the hearts of luxury jewellery lovers.

The journey of GK Chudiwalas began in 1951, when Lalta Prasad Chudiwala established the business in Jaipur. Inspired by Jaipur’s Kundan, Meenakari and Polki jewellery, and blend of Mughal influences with Rajasthani motifs. Chudiwala used traditional techniques while introducing new ideas to create his line. The company, which began as a jewellery manufacturer, moved into retail with its flagship store at Jaipur.

Written by Achal Chaubey

Retail Jeweller India Exclusive