RJ Market Watch
Divine Solitaires celebrates with dazzling solitaire offer at Alankar Jewellers, Patna
Divine Solitaires launched its sparkling B1G2 solitaire jewellery exhibition at Alankar Jewellers on 19th February, 2020 to celebrate the 10th anniversary of their association. Ms. Elli AvrRam graced the event with her presence and addressed the guests about her experience with diamonds.
A press conference was held at the Alankar Jewellers’flagship store in Patna and was addressed by Mr Jignesh Mehta,Founder & Managing Director, Divine Solitaires, Mr Manish Gupta, Director, Alankar Jewellers and Mr Mohinish Gupta, Director, AlankarJewellers. The exhibition will go up to 24thFebruary, 2020.
Divine Solitaires, the first solitaire brand in India, specialises in solitaires and solitaire jewellery. Since its establishment in 2006, the brand has introduced some breakthrough innovations such as a123-parameter quality guarantee, a Nationwide Standard & Transparent Price List, the Divine Solitaires mobile application and a Solitaire Price Index. They are present in more than 160 stores across 82 cities in India and have also reached out to consumers in the United Kingdom, Australia, New Zealand and Nepal.
Patna, the capital city of Bihar has always had a very rich heritage that is reflected in its art, culture and also its gold and diamond jewellery designs. The modern population of the city is deeply drawn towards the exquisiteness of the jewellery and relates better with diamonds and solitaires because of their contemporary appeal and versatility.
Alankar Jewellers has the reputation of being the topmost jeweller in Patna. Serving a customer base since 1949, they have earned the trust and the confidence of their clientele through a variety of high-quality jewellery and their ability to smoothly cater to their customers’ needs. The beauty of their jewellery comes from their ability to give attention to every detail.
Mr Jignesh Mehta said to press, “Our association with Alankar Jewellers has always been very fulfilling. In the 10 years that we have worked together, we trust their expertise and are glad to be with them. Patna is a place where we can see plenty of consumers who are eager to try solitaire jewellery. We truly hope they enjoy this solitaire jewellery exhibition.”
Mr Manish Gupta, Director, Alankar Jewellers added, “Along with great quality, we also stand by the trust that our consumers place in us. For a brand like ours that has been here for the last sixty years, our consumers’ preference is always our priority. We have seen that Divine Solitaires has best quality solitaire jewellery with complete transparency in pricing.”
“Like most other girls, I, too, simply love diamonds. You can wear them wherever you want, at any point in time. The diamond is only as beautiful as its quality. And finding really great quality diamonds is a task, most of the time. When I heard about Divine Solitaires and saw their solitaire jewellery, I was simply amazed at their beauty,” she said.
About Divine Solitaires
Founded in the year 2006, Divine Solitaires offers its consumers the world’s finest and brilliantly-crafted quality solitaire diamonds that have been obtained through ethical sourcing and given quality certification. The brand offers a quality guarantee on all their diamonds on the basis of 123parameters as against the international standard of 40 parameters. Globally, only Divine Solitaireshas a retail pricing mechanism that is standard and transparent.
Realising the need for organised marketing of diamonds and diamond jewellery, Mr Jignesh Mehta conceptualized and founded Divine Solitaires and the branding of solitaires along with the core values of consistently offering high-quality diamonds with transparency and standardisation in pricing. Mr Mehta is a first-generation entrepreneur, having completed his Masters in Marketing from Australia and a diamond grading course from Antwerp, Belgium. He and his brother, Mr Shailen Mehta, Co-founder, Divine Solitaires bring with them nearly 20 years of rich global experience of the diamond industry.
About Alankar Jewellers
The brand Alankar was established in the year 1949. Since the past six decades, they have been catering to their customers with the highest standards in jewellery and customer service. They were the first jeweller in Bihar to adopt hallmarking scheme launched by the Bureau of Indian Standards and were also the first jeweller to achieve a 100% hallmarked jewellery stock. Alankar Jewellers stands committed to their customers’ needs andprovide them the best value for their investment.
Mr Manish Gupta, Director, Alankar Jewellers, joined the brand in the year 1995 to continue nurturing the business. He has completed his education from Sydenham College and has done a diamond grading course from the Gemmological Institute of America (GIA). He also enjoys music and reading.
Mr Mohinish Gupta, Director, AlankarJewellers, became an active part of the brand in 1997. He has a degree from Sydenham College and has completed a diamond grading course from the Gemmological Institute of America (GIA). Calligraphy, fine arts, music and movies are his cherished interests.
Courtesy: Retail Jeweller India News Service
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