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AMYRA Jewels by ODHNI launches its flagship store




Amyra an in house brand of ODHNI has launched its luxury jewellery store in Delhi. Situated at Vikas Marg, New Delhi this splendid store spanning over 3000 square feet, offers a variety of exquisite jewellery fused with great store design. The brand celebrates its expansion as an opportunity to address the growing needs of its large wedding customer base in Delhi and NCR with innovative designs and uncompromising quality, which are the marquees of ODHNI.

‘Amyra’ is an Arabic word for a princess or royal lady, and décor of store sync very well with the name of the brand. The twinkling lights of the store accentuate the sparkle of the shimmering diamonds, dripping crystals, and blinging gold sets on artfully crafted display counters.

Amyra by ODHNI inside view

Amyra Inside Store view



Amyra is aimed to cater to a large target audience based on its extensive price range. The ensembles crafted at the atelier of Amyra serve both every day and special day needs of the women with discerning taste and attitude. From chandbalis, danglers, studs, jhumkiskadas, chokers, and multi-layered necklaces in diamond, sapphires, gold, and kundan, a customer has endless choices to meet her yearning for astonishing jewellery pieces. Apart from that, few of the light weighted jewellery are also displayed in shelves for everyday purposes.


Mr. Yatin Jain and Mr. Nishant Jain

Puneet and Yatin Jain, Directors of Amyra by ODHNI

At the launch ceremony, Mr. Puneet and Yatin Jain, Directors of Amyra by ODHNI said, “With the success of ODHNI, we are very proud to launch our new venture in the jewellery segment. This will now be headed by our younger brothers Nishant Jain and Manik Jain as official managing directors of Amyra Jewels. It will be 20 years since we set up our own label in 2000, and we think this is the best time to step into an all-new segment. Through Amyra, we wish to make every day a special day for women.” 

The jewellery itself will be traditional with a modern touch, much like our ethnic apparels. The new range of jewellery will be exclusively available at Amyra.


Courtesy: Retail Jeweller India News Service

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