RJ Market Watch
Dive into the Divinity with Reliance Jewels’ Satnaam Collection

This Gurupurab Reliance Jewels has launched ‘Satnaam’ — their new exquisite collection of gold and diamond pendants in Punjab and North. Drawing inspiration from the holy symbols of “Ik Onkar” and “Khanda”, the collection spreads the beautiful message of embracing the eternal blessings of Guru Nanak Devji.
The dexterously handcrafted collection is a remarkable reflection of the principles of faith in religion, and stands tall on the idea of ‘service to humanity above self’. Satnaam offers a myriad of choices with respect to style, size, design and price, thereby making it a collection that befits the taste of the masses. It also offers a splendid mix of gold and diamond creations to pick from, whilst adding more grandeur to the collection at large.
Launched especially to mark the 550th birth anniversary of Guru Nanak Dev, the collection is based on the crux of the two premier symbols. ‘Ik Onkar’ that stands for “There is Only One God”, makes the initial two words of the Guru Granth Sahib, and is one of the pillars of Sikhism. The intricate carving on the pendant simply brings out the divinity and the religious value of the symbol. The other driver of the collection “Khanda”, accounting for a double-edge sword is a metaphor for eternal knowledge. Its sharp edges showcase the act of cleaving the truth from falsehood. The entire collection is a picturesque depiction of the valuable teachings imparted by Guru Nanak Dev.
Commenting on the launch, a Reliance Jewels spokesperson said, “Guru Nanak Jayanti is one of the most auspicious days of our calendar. The festive season brings along, a shopping season, and we at Reliance Jewels wish to offer new and exclusive designs that focus on bringing out the true essence of the festivities. The collection is carefully created, offering choices of jewellery in pure gold as well as diamond. Each piece stays true to Guru Nanak’s pure philosophy, and has been uniquely crafted to meet the requirements of our consumers.”
About Reliance Jewels:
At Reliance Jewels, gold and diamonds are available at the most competitive rates. Zero-wastage and competitive making charges ensure 100% satisfaction for customers. Reliance Jewels has 200 + stores across 100 cities and is expanding exponentially. With a spectacular variety of designs in its collection, Reliance Jewels has an ornament for every personality and every occasion. Reliance Jewels assures 100 percent purity, transparent pricing and guaranteed quality in every piece. The brand only deals in 100 percent BIS Hallmarked Gold and every diamond used is internationally certified by independent certification laboratories. All Reliance Jewels showrooms have QC Tech Rooms for repairs & Karat Meters for customers to assess purity of gold free of cost. Apart from this the brand also offers loyalty points on every purchase.
Courtesy: Retail Jeweller India News Service
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