Disney fans in for a surprise as CaratLane partners with the global entertainment conglomerate 

From Elsa’s icy elegance to the timeless beauty of Disney Princesses such as Cinderella, Snow White, and Rapunzel, the new collection captures the essence of beloved Disney characters, with prices starting from Rs. 5000 

Mumbai: CaratLane has announced its momentous partnership with The Walt Disney Company to bring to customers a distinguished jewellery collection which promises to evoke sensations of pure nostalgia. The brand looks to imbibe the aura surrounding some of the iconic Disney characters within the jewellery collection. The collection is crafted in 14kt,18kt gold, diamonds, enamel, gemstones, and pearls.  

From Elsa’s icy elegance to the timeless beauty of Disney Princesses such as Cinderella, Snow White, and Rapunzel, the collection aims to capture the essence of beloved Disney characters, with prices starting from Rs. 5000. The collection also encapsulates the playful charm of Mickey & Friends and the heartwarming adventures of Winnie the Pooh.  

Contrary to what one might assume, the jewellery pieces are not marketed as a kids’ collections. The promotional campaign for the collection is designed in a way which would incite Disney mavens regardless of their age to make a purchase. With over 80 designs, the collection does give customers a lot to choose from. The announcement creative posted across the brand’s social media, which is impressive with over 1 million followers on Instagram, was a hit as the like count nears 1000 in less than 24 hours. The post prior to the announcement was a teaser, which too managed to create a buzz leading up to its forerunner. 

Retail Jeweller India News