De Beers Forevermark means great product, amazing concepts and unmatchable diamond quality

Satyam Rastogi from Kamal Jewellers, Dehradun feels that De Beers Forevermark is unmatched when it comes to their concepts. He talks to Samit Bhatta, Publisher, The Retail Jeweller Magazine, about his expectations from the De Beers Forevermark Forum this year.

You have been participating in the De Beers Forevermark programme, which has the Code of Origin as a part of it, for the past five years. How has it been going for you?

It has been excellent. De Beers Forevermark has done a great job. They have created a great brand and their pieces are stunning and worthy. A case in point is their Avanti collection that has simply flown off the shelves. De Beers Forevermark means great product, amazing concepts and unmatchable diamond quality. Customers find a peace of mind with the De Beers brand name. They have a different satisfaction level with the brand.

You have been attending the De Beers Forum for quite some time now. What are your expectations?

The De Beers team always comes up with exclusive stuff. We want another great product launch this time at the forum. The diamond market is doing well as more people are buying now. De Beers teaches us amazing promotion techniques and concepts, so we are looking at them to take our diamond story forward.

Courtesy: Retail Jeweller India News