Challani Jewellery Mart launches year-long ‘Knowledge Nest’ bootcamp to upskill staff across all levels

More than 150 staff members have already taken part in sessions designed to sharpen customer service, boost industry knowledge and build confidence so that they truly understand and empathize with the customer’s needs before offering a solution

Chennai: Challani Jewellery Mart, one of South India’s leading jewellery houses, has launched a full-fledged in-house training bootcamp ‘Knowledge Nest’ to enhance the professional skills and industry knowledge of its employees. The initiative is aimed not only at newly inducted staff but also at existing team members, spanning all operational levels, from sales executives to showroom managers.

Jayantilal J. Challani, Managing Director of Challani Jewellery Mart, explained that the initiative is aimed at nurturing a more informed, intuitive, and people-first workforce. “This is not a one-day workshop. The initiative is set to run throughout the year,” he said. “Our focus is on training and grooming our staff — be it soft skills, customer handling, or staying updated with the jewellery industry’s trends.”

Launched on April 12 at the brand’s corporate office in Chennai, the programme places strong emphasis on creating a positive and non-toxic work culture. The initiative encourages open communication, mutual respect and emotional intelligence across all levels of staff.

More than 150 staff members have already taken part in sessions designed to sharpen customer service, boost industry knowledge and build confidence. The training takes place in a dedicated space outfitted with LED screens, seating up to 45 employees per batch.

Training modules include customer relationship management, grooming and presentation, communication skills, high-level operations, and team leadership — tailored according to the hierarchy, from sales associates to floor and showroom managers. The bootcamp is led by a full-time, in-house trainer, with occasional motivational insights from Managing Director Jayantilal J. Challani and Director Goutham Challani.  

“This is a boot camp of sorts,” Challani added. “Our core objective is to instill a customer-first approach in our team. We want our staff to truly understand and empathize with the customer’s needs before offering a solution. That’s how we gain their trust and loyalty.”

While the initiative has so far remained internal, Challani acknowledged that it may see wider promotion soon, especially after observing the positive engagement on the brand’s Instagram page.

Meanwhile, as part of its CSR agenda, Challani Jewellery Mart went beyond its own workforce to honour 150 cleanliness workers from the T Nagar area of the Greater Chennai Corporation for their invaluable service to the community.

On the business front, the brand is gearing up to launch a new lightweight gold collection in the Rs 2.5-3 lakh range for the upcoming Akshaya Tritiya festival.

Challani Jewellery Mart currently operates its flagship jewellery stores and sub-brands Lille by Challani (18k gold jewellery) and Fedha by Challani (silver jewellery) across Chennai, Madurai and Pondicherry. Plans are afoot to roll out 25 to 50 new stores in the coming year.

Written by Megha Misra

Retail Jeweller India Exclusive