#CelebratingAnmolWomen: Anmol Jewellers’ latest campaign is all about collaboration with its own clients  

The campaign features three of the brand’s clients, who worked closely with its design team to create unique pieces of jewellery that reflect their individual stories  

Mumbai: In an innovative exercise, Anmol Jewellers has collaborated with its own clients to create bespoke jewellery pieces, and created a campaign centred around it. The ‘Celebrating Anmol Women’ campaign, launched in honour of International Women’s Day, features three of the brand’s clients. 

“We wanted to give ownership to our clients, making them feel like they’re an integral part of Anmol,” says Trisha Datwani Anand, Creative Director of Anmol Jewellers and the visionary behind this campaign. “Instead of collaborating with celebrities or influencers, we decided to celebrate the incredible women who are already a part of the Anmol family—our clients.” 

The ‘Celebrating Anmol Women’ campaign features three inspiring women: Khyati Khetan, a mother with an eye for luxury; Shreya Mago, an interior designer with vibrant energy; and Shernaz Dick, a baker with a gentle spirit and a passion for jewellery. Each woman worked closely with Anmol’s design team to create a piece that reflects her individual story and personality. 

“This collaboration was a beautiful experience,” says Khyati Khetan. “I never knew I was so creative until now! It allowed me to express my creativity in the true sense.” 

Shreya Mago adds, “Working with Anmol’s designers was so much fun! They truly captured my vision and brought it to life in a way I never imagined.”  

“You can’t cry on the shoulder of diamonds; it doesn’t give you warmth at night, but it sure gives you a lot of fun in the sun! I am so grateful to Anmol for giving me this opportunity,” says Shernaz Dick. 

The campaign also features powerful posters that celebrate the multifaceted nature of women, showcasing their strength, softness, and everything in between. 

Anmol hosted a special Women’s Day event at its flagship store in Bandra, where the three women unveiled their creations and shared their stories. The event was a testament to the power of collaboration and the beauty of celebrating individuality. 

“This campaign encompasses more than just jewellery,” stated Trisha Datwani Anand. “It’s about empowering women, honouring their stories and creating a space where they feel seen and celebrated.” 

Ishu Datwani, owner of Anmol Jewellers, expressed his enthusiasm about the campaign, stating, “We are incredibly proud of ‘Celebrating Anmol Women’. It embodies the values we hold dear at Anmol —celebrating individuality, empowering women and creating pieces that tell a story. This campaign is a testament to the special bond we share with our clients.” 

By collaborating with its clients, Anmol Jewellers has managed to stand out in the jewellery industry, while celebrating the unique beauty and strength of every woman. 

Retail Jeweller India News