The awards ceremony has been a consistent feature for the past few years, reinforcing the brand’s practice of recognizing women achievers who have made significant impact in their respective domains
Chennai: In continuation of its annual tradition of recognizing and celebrating accomplished women, leading jewellery retailer Pothys Swarna Mahal organized the Golden Women Excellence Awards across all Pothys store locations on International Women’s Day. The awards honoured women who made significant contributions in fields such as arts, science, social work, environmental protection and sports.
The selection process involved the brand’s in-house team identifying women achievers based on recommendations from customers and local sources. Out of these, five distinguished women were chosen to receive the award. The event was conducted in the presence of customers and select invitees, creating an intimate yet celebratory atmosphere.
“Every year, we honour women across all our store locations on International Women’s Day,” Ashok Pothy, Founder and Director of Pothys Swarna Mahal stated. “We are proud to have started this initiative to recognize women who have broken barriers and achieved excellence in their respective fields. The function is held at all our stores in the presence of our valued customers and invitees.”
Unlike typical corporate award programmes, the Golden Women Excellence Awards are part of Pothys’ broader strategy to recognize remarkable contributions to social awareness and impact. The brand emphasizes that the event is not a promotional campaign but a genuine gesture of recognition and appreciation for women achievers. “This is not about gaining anything for the brand. It is purely an initiative to celebrate inspiring women and their achievements,” Pothy added.
The awards ceremony has been a consistent feature for the past few years, reinforcing the brand’s drive for women’s empowerment. The award property itself, named the Golden Women Excellence Awards, is designed to resonate with the brand’s identity, symbolizing gold and excellence.
By fostering such an initiative, Pothys Swarna Mahal aims to deepen its connection with its existing customers while also reaching a broader audience, and sending out a message that it stands solidly for women’s progress.
Meanwhile, the brand is set to launch its e-commerce platform as its parent company Pothys group gears up for a potential public listing. The upcoming online portal will enable customers to explore jewellery collections and make digital purchases, with its launch expected within the next two months.
The company currently operates five jewellery stores across South India—four in Tamil Nadu and one in Kerala. The House of Pothys has a rich legacy going back over 90 years. It started as a textile company that later expanded into jewellery. The brand has its flagship store in T. Nagar, Chennai and a presence across Tamil Nadu and Kerala.
Written by Megha Misra
Retail Jeweller India Exclusive
