CaratLane lauds self-expression with “Festive Edit”, Unveils a new 22KT gold collection 

The film’s message, “Suni sabki, par kari apne mann ki” (Listen to everyone, but follow your heart), captures the essence of the Festive Edit  

Mumbai – CaratLane, India’s leading omnichannel jewellery brand, unveils “Festive Edit” for Diwali. This curated collection features a diverse range of jewellery designs catering to various styles and preferences. From dazzling diamonds to captivating gemstones, the Festive Edit aligns with CaratLane’s core philosophy – #KhulKeKaroExpress (Express Yourself Freely). 

The collection celebrates individuality, encouraging women to express their true selves through their jewellery choices. Each piece blends contemporary flair with festive charm, allowing customers to find jewellery that reflects their personal style. 

Capitalizing on the growing demand for gold jewellery, CaratLane introduces its “Everyday 22KT” Gold collection. Designed for the modern woman, this new line offers versatile and expressive pieces that cater to the desire to combine tradition with modern style. 

“At CaratLane, jewellery is more than just an adornment; it’s a powerful tool for self-expression,” says Atul Sinha, COO of CaratLane. “With the Festive Edit, we offer a diverse selection that allows every woman to showcase her unique personality and style, be it through diamonds, gemstones, or our new Everyday 22KT Gold collection.” 

To bring this concept to life, CaratLane launched a special Diwali film highlighting how women use jewellery as a means of self-expression. The film’s message, “Suni sabki, par kari apne mann ki” (Listen to everyone, but follow your heart), captures the essence of the Festive Edit – encouraging women to embrace their individuality and defy societal expectations. 

“We wanted to differentiate Caratlane during the festive season by highlighting the power of jewellery as a tool for self-expression,” says Parikshit Bhattaccharya, Chief Creative Officer of BBH India. “Each piece serves as a reminder to be authentic, rise above negativity, and express yourself freely. We hope this narrative resonates with women, building upon the success of our ‘Wear Your Wins’ campaign.” 

Adding to the festive excitement, CaratLane offers 100% off making charges on over 4,000 stunning diamond designs. This is the perfect opportunity to turn your festive wishes into reality. The Festive Edit is now available across 280+ stores in India and online at at the brands website  

 
Retail Jeweller India News