CaratLane thrills children with a range of jewellery inspired by cartoons

Which child doesn’t love cartoons! Reaching the hearts of kids is possible through this form of entertainment that not only excites kids but also makes adults nostalgic. Cashing in on this sentiment is CaratLane, which is making social media a fun-filled place with its various campaigns based on popular cartoon characters.

Take Peppa Pig for instance. The cartoon character is soloing a collection by the brand and has already grabbed over 4.5K likes on Instagram on its reel featuring a cute child overjoyed when her mother presents her with a Peppa Pig bracelet. The same glee is seen in another unboxing reel by a boy who absolutely loves his Skyline bracelet. July was quite an interesting month for CaratLane’s kids range.

However, the brand witnessed a lot of impression with a silhouette teaser of Dora the Explorer on Instagram. The clip went viral with over 26K views and about 262 comments since it’s release on July 27. The brand followed up with an ensemble of funny bytes from fans of ‘Dora the Explorer’, in which kids shared why this show is their favourite. CaratLane thereafter launched a fascinating collection of enamel-coated jewellery range on Dora, the protagonist. The range consisted of bracelets, pendants and earrings.

Keeping the hype alive, the brand also announced a contest in which followers had to spot the number of times a particular character in the show appeared in another clip and tag the brand to their answers. The contest is to end on August 15 and has generated over a 1000 comments and over 26K views.

By striking a strong association with the cartoon series broadcast on Nick Jr and on Voot Kids, CaratLane is on its right path to build a long-lasting affection for jewellery since a very young age and thus, set the foundation for future jewellery customers.

Written by Shubham Dasgupta

RJ exclusive