CKC Group organizes 10-day educational expedition for underprivileged students 

Four reels titled ‘Ten Curious Minds in Ladakh’, uploaded on social media, show the students exploring the fruits of sustainable living as taught by Dr Sonam Wangchuk 

Ladakh: When it comes to corporate social responsibility, C Krishniah Chetty Sons strives to be ahead of the curve. This April, the CSR division of the jewellery brand reached a milestone by taking eight school students and two teachers on an unforgettable educational expedition to Ladakh.  

The trip, which began on April 14 and ended on April 22, involved a lot of trekking, a visit to the quintessential lake Tso Moriri, and a hands-on training by SECMOL (Students’ Education and Cultural Movement of Ladakh), a foundation by famous engineer and reformist, Dr Sonam Wangchuk. Four of the brands’ co-ordinated reels titled ‘Ten Curious Minds in Ladakh’, uploaded across a period of April 16-24 show the bright students explore the fruits of eco-friendly, sustainable living as taught by Wangchuk.  

The brainchild of C Vinod Hayagriv, MD and Director of C. Krishniah Chetty Group, the trip-based scholarship programme is one such CSR initiative in India where children get to travel for such a long duration, across the country and explore a completely different culture. This trip was planned way back in 2019, and this is the second such trip by the foundation.

Explaining the purpose, Hareesh Reddy, CSR Head, C Krishniah Chetty Foundation, said, “The trip to Ladakh was planned after we met Wangchuk and aligned with his emphasis on education. We had invited him in 2017 to provide an oratorial presentation to our workforce at our CKC store. Since then, we have adopted 5 government schools and have been working with 95 underprivileged private schools for scholarship programmes. SECMOL is Wangchuk’s non-formal education system for students who are below par in academia. His programmes provide practical orientation classes and leadership qualities.”  

The entire campaign is run by students themselves on solar power. Six months before, the CKC foundation announced the plan of this expedition and invited schools to be a part of it. Eight students qualified through competitions organized by the CKC foundation across respective schools and got to experience cultural exchange, difference in languages, and new festivals in Ladakh. The brand makes it a point to inform the school authorities about these activities every month, as they identify 200 boys and girls to distribute scholarship awards and prize money.  

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