According to the brand, the idea behind the campaign is not to highlight a singular representation of beauty or success, but present a ‘constellation of stories’,...
Co-hosting an event featuring a woman entrepreneur and influencer gave the brand high visibility before a relevant audience, while allowing it to connect its jewellery to...
Integrating a cultural event into its outreach strategy, the brand drew over 300 women to its store through the activity, and saw foot traffic convert into...
The collaboration brings a differentiated jewellery experience to customers in Lucknow, especially targeting a younger audience that seeks modern, versatile pieces and values a designer label....
The contestwas designed to introduce children to the concept of a sustainable future, tying in with Svaraa’s focus on lab-grown diamonds as an environmentally responsible choice....
The campaign featuring brand ambassador Arvind Swamy aims to boost pre-season bridal sales across South India. The fashion show held at a wedding venue had 250+...
The initiative sought to recognize the commitment of doctors, through visits to 10 hospitals and interactions with 150+ doctors, accompanied by simple gestures of appreciation.The jeweller’s...
By creating immersive, one-on-one experiences in an intimate setting, the jeweller not only built personal and meaningful relationships with patrons, but also gained valuable feedback and...
The campaign challenges traditional diamond jewellery norms and highlights the brand’s focus on offering larger, more striking lab-grown solitaires at more accessible price points. It has...
The campaign is part of a larger effort by Kushal’s to strengthen its presence in Tier I and Tier II urban markets, where daily-wear jewellery is...
Customers can now bring in their pre-owned gold, whether 14kt or 22kt, and receive its prevailing market value, with no hidden charges or deductions. The brand...
The ‘TFM Refreshment’ programme is aimed at creating a more collaborative and engaged workforce across departments. It reflects the brand’s belief that strong internal bonds directly...
Getting into a strategic growth phase, the brand intends to open more than 15 new stores in the United States, targeting Indian diaspora and the broader...
Pacific Mall in Tagore Garden is one of West Delhi’s most dynamic shopping destinations, and the new store allows customers to get a closer and more...
As part of the celebrations, a recognition ceremony was held for 68 team members who have been part of the organization for over 20 years Mumbai:...
Malabar Gold & Diamonds has launched ‘Mojawhraty by Malabar’, a region-specific brand crafted for the Arab woman. Blending heritage with modern elegance, the new identity aims...
Sigra, known for its central location and dense residential catchment, marks a strategic choice for the retail expansion. The new showroom is positioned as one of...
Wings have long symbolized transcendence, power, and divine reach across human cultures. Among the most iconic figures embodying this ideal is Le Zeus, a modern mythic...
Actor Ajay Devgn inaugurated the brand’s showroom near Metro Station 50 in Noida, while actor Tabu inaugurated an all-new Kalyan Jewellers showroom at Nexus Seawoods Mall,...
The brand plans to expand into additional cities and has set a target of reaching Rs 1,000 crore in revenue in the next 5-7 years Bengaluru:...
From statement cuffs to heritage polki, this week’s star looks made jewellery assume personality. Whether it was Badshah redefining men’s fine jewellery or Mira Kapoor walking...
The jeweller’s aim was to restore freedom and personal dignity to those affected by accidents or health conditions. The ‘Empowering Wheels, Empowering Lives’ initiative showed how...
The newly issued 42,43,312 employee stock options are valued at approximately Rs 245 crore. Of this, Rs 92.6 crore has been allocated to the company’s Chief...
Jewellery for the film involved an integrated creative process, with designers working on evolving requirements of the film’s characters. Being part of a Mani Ratnam production...
By tying upa digital contestwith an in-store experience, the brand strengthened its presence both online and offline, subtly linking cultural engagement with brand familiarity and future...
The campaign, timed to leverage footfalls during Odisha’s popular Raja Festival, gave people the opportunity to try on real gold jewellery in a mall setting, pose...
The brand created lab-grown diamond jewellery for all European contestants at the pageant, held recently in Hyderabad. By integrating its creations into an event rooted in...
The music-based campaign aimed to bridge online content creation with traditional product awareness in a format that was simple and accessible. It drove engagement, increased reach...
Susan Jacques, President and Global CEO, GIA, who was in Mumbai this week, recognized India’s growing influence in the global diamond value chain and discussed how...
Developed in-house, Givaboo gives the brand a consistent identity that resonates with its target audience. It features in digital content, product design and upcoming campaigns, helping...
Steady rise in demand for natural diamonds in Q1 is helping boost both that category and the company’s overall margins, and could pave the way for...
Located at Al Nahda (Sharjah) and Al Mankhool (Dubai), the stores were inaugurated by popular actor Sreeleela, in grand opening ceremonies that saw an enthusiastic turnout...
TT Devassy Jewellery has strategically launched two labels to sharpen market focus. In talk with The Retail Jeweller, founder Josu Tharakan shares how Hue 18 and...
The brand narrates a beautiful celestial story highlighting statement, diamond and gemstone pieces through the evocative campaign film, that takes viewers on a journey through the...
Hanut Singh, a self-taught designer, creates striking jewellery centered on exceptional diamonds and rare gemstones. Each stone is chosen for its beauty, energy, and story. For...
Vandals, the audacious lab-grown diamond offshoot of Mahesh Notandass Fine Jewellery, broke all conventions of traditional jewellery showcases with its refreshingly ‘unconventional’ display. Founder Vandana Jagwani...
Headlined by actor and brand ambassador Kareena Kapoor Khan, the campaign highlights the new minimalist luxury natural diamond line with abstract patterns and modern forms. It...
With 20 years of IT experience across industries, Vishal Sisodiya found his niche in retail. In a chat with The Retail Jeweller, Sisodiya, IT Head, PMJ...
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The recent success of KK Jewels’ IPO is rooted in the foundational decisions that challenged industry norms by introducing a fixed price model, shifting the focus...
Shyamala Ramanan, Business Head at Mia by Tanishq, unpacks the brand’s strategic ascent – from redefining fine jewellery for dailywear to building a high-velocity, omni-channel retail...
Jewellery brands across India are redefining their roles—not just as purveyors of beauty, but as active agents of social change. Thalassemia Support EventKhurana Jewellery House recently...
The brand also inaugurated two more stores at Chikkamagaluru, Karnatakaand Hyderabad, Telangana. From regional towns to metro cities, the brand aims to serve a wider customer...
The company has two stores in Mumbai, and has signed up for three more – two in the south and one in the north – taking...
Currently the COO of the Gemological Institute of America, Inc. (GIA), Patel is set to succeed retiring CEO Susan Jacques, who will move into a strategic...
Located in the commercial centre of Phusro, the new showroom honours the brand’s founder Gopal Ji Rastogi, andwill house bridal collections, lightweight gold designs for daily...
Il mondo delle scommesse online e delle slot machine con soldi veri in Italia ha visto una crescita esponenziale negli ultimi anni. Tuttavia, questa evoluzione ha...
Whether it was Kareena Kapoor’s diamond minimalism for Malabar Gold & Diamonds or Malaika Arora’s striking emerald from Veda Diamonds, this week’s celebrity looks turned precious...
The campaign aims to reinforce brand identity and connect with both loyal and new customers while marking the brand’s expansion into new product categories and strengthening...
The in-store event offered customers a chance to explore the traditional craft hands-on. Artisans demonstrated the steps, after which 30-odd participants each day were guided through...
The recognition comes on the back of scientific validation of the ability of kimberlite ore deposits in the company’s area of operations to absorb carbon dioxide...
The series offers curated styling content from an expert, integrating real-time fashion insights with Rivaah’s wide bridal jewellery portfolio. Instead of simply showcasing products, it contextualizes...
This year’s agenda looks at how new product development, pricing trends and marketing strategies can support category demand even as it focuses on the next phase...
Abhishek Rastogi, Design Head at Indriya, decodes the brand’s strategy, says the two jewellery pieces – drawing from rich traditions of the Maratha empire and South...
Working with designer Cherie D on the runway at Times Fashion Week, the brand’s key business goal was to reach a younger, style-conscious audience appreciative of...
The Luxo Show created visibility and potential customer leads for Sona Chandis. The event, attended by an estimated 4,000+ people, brought direct business impact for the...
The new initiative is an expansion of the brand’s long-standing women’s empowerment initiative, the Bhima Super Woman. It allows alumni from the earlier Super Woman cohorts...
Instead of going the usual logo placement route, the brand explored more immersive formats. It created a ‘CaratLane Style Zone’, where celebs actually experienced the brand’s...
The company’s revenue from non-East markets grew by 23% to Rs 1,230 crore in FY25. It plans to fuel further growth and deepen its national footprint...
Funds to the tune of Rs 286.56 crore will be used to set up 15 new stores by FY 2028, and Rs 35.40 crore for marketing...
The signatories—mining ministers of Angola, Botswana, South Africa, Namibia and DRC, besides GJEPC, AWDC, DMCC and De Beers—pledged to contribute 1% of annual rough diamond revenues...
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Crafted in 18K and 22K gold, Litestyle offers design-forward fine jewellery for everyday wear, tailored for the modern Indian woman in the 25 to 40 age...
The new store was inaugurated by M.P. Ahammed, Chairman of Malabar Group. The brand’s strong retail network is spread across 13 countries including India, the Middle...
The 1,100 sq. ft Greater Noida store is strategically situated at Gaur City mall, a bustling hub within the Gaur City Township, while the brand’s 1,500...
The Founder and Chairman Emeritus of Shree Ramkrishna Exports (SRK), has been a pioneer in ethical sourcing, sustainable manufacturing and social impact through the SRK Knowledge...
The brand chose to launch its ad video with a social message at a high-profile fashion event where it was already the jewellery sponsor and expected...
Director of Keshavji Chhaganlal Jewellers and a recent Ironman 70.3 finisher, Adeshra combines the principles of endurance activities with legacy retail, showing how discipline and structured...
While gracing red carpets, social gatherings or bridal celebrations, these stars have turned to labels like Amrapali, Manish Malhotra and Shoplune Mumbai: From heirloom aesthetics to...
The campaign, designed to reach out directly to people in residential societies through a range of community-driven activities, helped the brand foster trust and closer ties...
The brandhas positioned itself not as a product marketer, but as a supporter of individual growth while collaborating with a confidence-building platform for women in Agra,...
With poetic visuals and personal story-telling, the campaign positions Aeterna as a quiet reflection of purpose and presence, going beyond mere adornment. It promotes the second...
Inspired by the mythology of the golden deer, the TVC featuring brand ambassador Nikita Dutta adopts a silent approach, creating a strong emotional connection with the...
The actor is the second brand ambassador for Tyaani’s recently launched campaign that celebrates individuality as the rarest form of luxury. Actor Shefali Shah was introduced...
The brand gave away a live plant to every walk-in customer across its four stores over two days. While the activity allowed people to engage with...
The ‘Style to Sparkle’ initiative, in its second season, is designed to pick young, style-conscious brand advocates, while engaging the public in the voting process and...
The 2025 Sara Scholarship Award, run under the Delight and Divine Charitable Trust, is designed not only to recognize academic effort but also to encourage a...
According to a media report, the brand will have pilot runs in Gurugram, Hyderabad and Bengaluru, as it aims for fast delivery of its jewellery in...
The brand now has 24 stores across India, serving a wide range of customers, offering collections suited to various life occasions Pune: Indriya, the jewellery retail...
Launched on June 11, 2025, the new store reflects Bhima’s continued commitment to bringing fine craftsmanship, traditional values and modern sensibilities to jewellery buyers across the...
In an update on our earlier story reporting fund-raising of Rs 450 crore by GIVA (based on regulatory filings by GIVA with the Registrar of Companies...
Bhargava brings experience in retail and lifestyle marketing, having managed brand strategy for several companies in fashion and premium retail. He is expected to steer a...
Organized by the Diamonds Do Good Foundation, the awards celebrate global leaders driving meaningful change across the natural diamond industry. Tanishq & Mia by Tanishq were...
The first ‘beacon’ product to be launched in more than a decade, it will support category demand for natural diamonds, just like the earlier beacons –...
Proceeds from the IPO will be used to set up 12 new stores, in line with Lalithaa’s expansion strategy of scaling its large-format and medium-format stores,...
From Kajol Devgan’s Apala by Sumit Mughal Bahaar bangle stack, to Alia Bhatt’s diamond studs and beaded choker from Tribe by Amrapali, to Rasika Duggal’s jadau...
Held during Raja, the three-day Odia festival that honours womanhood, fertility and the arrival of monsoon, Raja Pari has become a seasonal fixture for the brand....
With the campaign tagline ‘Absolutely Correct’, the film highlights the brand’s 97-year-old legacy while sending out a message that upholds tradition, brand image and commitment of...
With gold prices rising and fewer bridal purchases happening, the jeweller launched ‘Sparkle Utsav’, a four-day in-store initiative aimed at promoting its latest range of lightweight...
The event with around 300 attendees focused on celebrating the bond between mothers and their little daughters, who wore coordinated jewellery from NAC’s signature and ‘Young...
The campaign says diamonds are not out of reach, as many think, and shows how the brand enables diamond ownership. It is being promoted across digital...
At ICBI’s Calcutta Charms event, the brand showcased its high-value bridal sets before a curated influential audience, using members of the business consortium as models. Supported...
On World Environment Day, the brand began tree plantation drives in Tripura and West Bengal, and distributed quick-growing coconut saplings to villagers in the Sundarbans to...
The Bureau of Indian Standards (BIS) may include gold bullion under mandatory hallmarking regime, and set standardization norms for silver, said Union Food and Consumer Affairs...
The company had entered Canada’s jewellery market with the opening of its first showroom in the country at Mississauga in 2023. Now, it is planning rapid...
The launch event was attended by HNI customers and long-standing patrons of AVR, as a new chapter unfolded for the 97-year-old legacy jewellery house. The fashion...
Every purchase made at a Mia store between May 27 and June 8 will lead to the planting of a tree in the customer’s name. By...
The freshly raised capital will fuel True Diamond’s omni-channel strategy, particularly its offline retail expansion Mumbai: True Diamond, a Mumbai-based LGD brand, has secured Rs 26...
The strategic partnership brings CaratLane’s collection to Amazon customers, offering them certified quality along with Amazon’s trusted delivery network and secure payment options to provide a...
Across jewellery, tech, and couture, a new era of luxury celebrates creativity, purpose, and innovation. Emergence of AI-artRiyadh: Saudi artists, like Daniah Al-Saleh, are blending tradition...
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