The 1,100 sq. ft Greater Noida store is strategically situated at Gaur City mall, a bustling hub within the Gaur City Township, while the brand’s 1,500 sq. ft. store in Bengaluru is located on Sarjapur Road, a fast-growing micro-market frequented by young millennials
Noida: Lab-grown diamond jewellery brand Aukera has added momentum to its expansion agenda with the launch of two new physical stores in Greater Noida and Bengaluru. With these additions, Aukera’s offline retail portfolio will expand to 13 stores across Bengaluru, Hyderabad and the NCR, further establishing its presence in key markets.
The prime locations for both stores are poised to drive footfalls and enhance brand visibility. The Greater Noida store is strategically situated at Gaur City mall, a bustling hub within the Gaur City Township. Covering over 1,100 sq. ft, the store leverages the mall’s popularity, which is frequented by discerning locals, offering a diverse range of shopping, dining, and entertainment options. On the other hand, Aukera’s 1,500 sq. ft. store in Bengaluru is situated on Sarjapur Road, one of the city’s fastest-growing micro-markets, allowing it to cater to the local customer base, particularly young millennials residing and working in the area.
The extensive collections at the newly launched stores feature bespoke necklaces, rings, earrings, bracelets, and more, showcasing the brand’s forward-thinking designs and craftsmanship. Also adorning the display at both stores will be Aukera’s annual Big Rock Fest featuring the ‘Champagne Diamond collection’, a curated selection of exquisite pieces that showcase the beauty and rarity of champagne diamonds in various sizes ranging from 1-20 carats and in various shapes such as cushion, emerald, heart, oval, radiant, pear and many more.
Commenting on the expansion, Lisa Mukhedkar, Founder and CEO of Aukera, said, “We are overwhelmed with the phenomenal response we have received at our retail stores across India. The love and enthusiasm for our grown diamond jewellery collections underscore a significant interest in conscious luxury choices and we are proud to be at the forefront of this movement. Strengthening our presence in two key markets marks a momentous occasion for us as it coincides with the launch of our exclusive Champagne Diamond collection. The collection is extremely close to our heart and each piece has been crafted with precision and attention to detail, reflecting the brand’s commitment to highest quality and design excellence. We are certain that it will resonate with all jewellery connoisseurs of both regions.”
Founded in 2023 by Lisa Mukhedkar and Kumar Saurabh, Aukera retails through its 13 stores and online e-commerce portal. It has a current valuation of Rs 505 crore, according to estimates.
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