This year’s agenda looks at how new product development, pricing trends and marketing strategies can support category demand even as it focuses on the next phase of growth through compelling design language. Around 60 retail partners from across PGI’s national network are slated to attend
Mumbai: The Platinum Guild International (PGI) – India will host the 8th edition of its annual Platinum Buyer-Seller Meet on June 26 and 27, 2025 in Kochi. The event is aimed at bringing together key stakeholders across the platinum jewellery industry to strengthen partnerships, explore category opportunities, offer insights into new design strategies and consumer engagement and address changing consumer preferences.
The event will bring together 14 leading platinum jewellery manufacturers and around 60 retail partners from across PGI’s national network. The discussions and showcases will focus on PGI’s three core branded categories: Platinum Love Bands, Platinum Evara and Men of Platinum.
This year’s agenda looks at how new product development, pricing trends and marketing strategies can support category demand. With younger consumers and new-age buyers becoming a growing segment for platinum jewellery, the event will explore how design innovation and positioning can meet evolving expectations.
Commenting on the relevance of the platform, Vaishali Banerjee, Managing Director, Platinum Guild International (India & Middle East)and Head of Global Market Development, Platinum Guild International said, “The Platinum Buyer-Seller Meet was created to enable industry-wide growth by highlighting key innovations and building strong partnerships across the platinum jewellery ecosystem. As we step into the 8th edition, we’re seeing notable shifts in consumer behaviour, where platinum is gaining greater mindshare—driven by evolving preferences and favourable pricing trends. This year, our focus is on powering the next phase of growth through compelling design language and impactful market story-telling that expands both relevance and occasions for platinum jewellery.”
Retailers attending the event acknowledged the importance of the platform in preparing for upcoming consumer seasons.
Joy Alukkas, Chairman, Joyalukkas Group said, “The Platinum Buyer-Seller Meet continues to be a vital platform for shaping the future of platinum jewellery. Each year, it inspires us with innovation and insight, helping us align our collections with the evolving preferences of today’s consumers. We are excited to discover this year’s creations and look forward to presenting them to our customers in time for the festive and wedding seasons ahead.”
Saurabh Gadgil, Chairman & Managing Director, PNG Jewellers said, “Platinum jewellery is fast becoming the go-to choice for self-purchase and milestone gifting, particularly with younger generations and new age consumers. The Platinum Buyer-Seller Meet gives us a curated view of what resonates best with consumers this season and we look forward to yet another exciting edition right before the onset of the festive season.”
The business case for platinum in India is also linked to current global and domestic pricing movements.Suvankar Sen, MD & CEO, Senco Gold & Diamonds said, “With the evolving macro-economic shifts and global market movements, we are seeing more consumers shifting to platinum due to its competitive pricing, coupled with its assurance of rarity and purity. This year’s Platinum Buyer-Seller Meet comes at a pivotal time to help us meet this consumer interest with the right collections and ranges to meet this demand across price points.”
On the supply side, manufacturers see the event as a space to present new concepts and techniques. Nirav Bhansali, CEO, Prism Jewellery said, “Our focus has been on crafting innovative platinum jewellery that brings out the brilliance of studded jewellery. From new silhouettes to contemporary styling, we’re excited to showcase women’s pieces that break away from templated designs, and elevate platinum’s design language at this year’s Buyer-Seller Meet.”
Avinash Pahuja, Director, ORO Precious Metals Pvt. Ltd.,said, “We’ve seen a clear shift among younger consumers — a growing preference for platinum, drawn by its understated luxury and differentiated identity. Our latest collections are a bold exploration of platinum, fused with engineered techniques to shape up contemporary designs. This range reflects our belief that the future of platinum lies not just in purity, but in innovation.”
Nirmal Rawal, Managing Director, BN Jewellers,said, “The Platinum Buyer-Seller Meet has grown into a space to showcase forward-thinking design and innovation when it comes to platinum jewellery. This year, we’re excited to introduce our take on bi-metal and modular platinum jewellery that we believe will break new ground.”
K Srinivasan, Founder and Managing Director, Emerald Jewel Industry India, said, “We continue to invest in advanced technology and global machinery to push what’s possible in platinum design and manufacturing. The Platinum Buyer-Seller Meet gives us a powerful platform to showcase this innovation and co-create what the future of platinum jewellery could look like across markets.”
Madhu JethwaniDhabuwala, CEO-Jewellery, India & Middle East at Jewelex India Pvt. Ltdsaid, “As the demand for platinum jewellery expands beyond metros into Tier II and Tier III cities, it’s exciting to see a new wave of consumers gravitate towards the metal’s minimal, modern aesthetic. At this year’s Platinum Buyer-Seller Meet, we’re focusing on showcasing a wider set of customization capabilities, especially in love bands and daily wear pieces, to meet the evolving preferences of this wider audience.”
Colin Shah, Founder & Managing Director, Kama Jewellery said: “The men’s platinum jewellery segment continues to show strong momentum, especially among younger consumers looking for differentiated, meaningful pieces. At this year’s Buyer-Seller Meet, we’re excited to showcase new innovations in this space, aligned with the bold, modern codes that define the Men of Platinum narrative.”
The 2024 edition of the meet had also introduced Inoveo Platinum, a new alloy aimed at reshaping platinum jewellery manufacturing, and previewed the MS Dhoni Signature Edition Collection under the Men of Platinum brand.
Platinum Guild International (PGI) is a marketing organization with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA.
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