The brand now has 24 stores across India, serving a wide range of customers, offering collections suited to various life occasions
Pune: Indriya, the jewellery retail brand from the Aditya Birla Group, has opened its third store in Pune, located in Aundh. This expansion follows earlier store launches in Bund Garden and Pimpri, bringing the brand’s total store count in Maharashtra to six. The brand now has 24 stores across India.
Launched in 2024, Indriya has been steadily growing its footprint in key urban markets. Pune, with its combination of traditional roots and evolving consumer base, has become an important region for the brand. The city’s demand for gold, diamond, and polki jewellery aligns with Indriya’s offering of over 20,000 pieces and more than 5,000 exclusive designs.
The new store will serve a wide range of customers, offering collections suited to various life occasions, including daily wear, weddings and festivals.
Sandeep Kohli, CEO, Indriya said,“Jewellery today serves as a powerful medium of self-expression, where heritage meets modern design, and craftsmanship tells a personal story. At Indriya, our endeavour has always been to create jewellery that is both culturally rooted and creatively distinct. Pune, with its rich artistic legacy and contemporary outlook, has been an important part of our growth journey. The launch of our third store in Aundh reflects not only the city’s response to our vision but also our commitment to empowering connoisseurs of fine jewellery in this vibrant region. As we expand our footprint in Maharashtra, we remain focused on delivering meaningful design, exceptional quality, and an experience that celebrates individuality.”
The brand continues to focus on growing across Maharashtra through physical stores and other engagement strategies. The new store adds to Aditya Birla Group’s business in the sector and aims to build trust with customers through its products and services. With 24 stores now operating in key cities in India, Indriya is poised for further expansion. This rapid growth, fuelled by the backing of the Aditya Birla Group, positions Indriya as a potential leader in India’s competitive jewellery market.
Retail Jeweller India News
