Headlined by actor and brand ambassador Kareena Kapoor Khan, the campaign highlights the new minimalist luxury natural diamond line with abstract patterns and modern forms. It encourages fearless expression, while ensuring wearability and smart design
Mumbai: Leadingjewellery retailer Malabar Gold & Diamonds has launched an ad campaign around its latest natural diamond jewellery line, ‘NUWA by Mine Diamonds’. Actor and brand ambassador Kareena Kapoor Khan headlines the campaign to promote the collection, inspired by abstract patterns and modern forms, with a range of designs that show minimalist luxury. Every piece in the collection is designed to be a nod to fearless expression.
With the launch of the special campaign for NUWA, Malabar Gold & Diamonds celebrates the elegance, bold individuality, versatility, power and grace of modern-day women. The campaign encourages women to #ShineOutLoud with this modern collection.
Inspired by modern silhouettes, abstract designs with a contemporary edge, the latest NUWA collection boasts of innovative designs such as 2-in-1 rings, zipper-inspired necklaces, modern earring styles, rotating bangles, etc. The collection also has intricately designed Italian chains, adding considerable elegance. At accessible price points, the collection is available at all Malabar Gold & Diamonds showrooms across India and in international locations.
Commenting on the launch of NUWA, MP Ahammed, Chairman, Malabar Group said, “Further building on the theme of abstract and contemporary forms and the resilience of modern women, our latest NUWA collection redefines versatility to match every mood, occasion, and ensemble, while also redefining luxury — grand in design, yet light in feel.”
The NUWA line is a blend of modern-day style, smart design and wearability, curated to resonate with regional tastes and preferences.
Each piece in the collection has been thoughtfully conceived and meticulously crafted at Malabar’s state-of-the-art diamond design studio in Mumbai. Every natural diamond above 0.30 ct used in NUWA and each piece of jewellery undergo a two-way certification process, ensuring that Malabar Gold & Diamonds delivers the highest quality to its customers.
Malabar Gold & Diamonds was established in 1993 and is the flagship company of the Malabar Group, a leading diversified Indian business conglomerate. Malabar Gold & Diamonds has a global footprint of over 400 showrooms across 13 countries—including India, the Middle East, the Far East, the USA, the UK, Canada, and Australia. The brand upholds its signature ‘Malabar Promises’—a suite of customer-first benefits including transparent pricing with detailed cost breakdowns, lifetime free maintenance across all global showrooms, and 100% exchange value for old gold and diamonds.
Beyond business, the Malabar Group is deeply rooted in giving back—contributing 5% of its profits towards CSR initiatives focused on education, healthcare, housing, environmental sustainability, hunger eradication, and women’s empowerment, integrating the principles of responsibility and sustainability into its core business.
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