Across jewellery, tech, and couture, a new era of luxury celebrates creativity, purpose, and innovation.
Emergence of AI-art
Riyadh: Saudi artists, like Daniah Al-Saleh, are blending tradition with AI, creating innovative art forms. The previous edition of Noor Riyadh highlighted this shift through its immersive digital art installations. This new artistic movement aligns with Saudi Arabia’s Vision 2030, which promotes digital transformation in the creative sector
Biometrics In Style
Pune: The FITTR HART Smart Ring tracks heart rate, SpO2, sleep, and more. Water-resistant and with 8-day battery life, it pairs with an app for personalised health insights. The ring reflects the rise of compact, stylish wearables combining health tracking with advanced biometrics for everyday convenience.
Ensuring Diamond Authenticity
Ormonde: De Beers’ “DiamondProof” accurately verifies natural diamonds using SynthDetect™ technology, providing quick results for loose and mounted stones. Its timely elimination of false positives allows retailers to promote authenticity for consumer confidence in diamonds.
Fashion Meets Legacy
Paris: Jacquemus marked its 15th anniversary by reimagining its signature pieces with bold prints, architectural silhouettes, and vintage flair through its “Les Quinze Ans” capsule collection. This represented the brand’s evolution to its status as a global fashion force through creativity, storytelling, and timeless design.
Denim, Billiards, And Beyoncé
San Francisco: Levi’s and Beyoncé’s “Pool Hall,”, blends retro American charm with new-age style. Featuring iconic denim-on-denim looks, it redefines heritage branding through cultural depth and star power for modern consumers.
Couture With Conscience
Paris: “Her Dior”, directed by Loïc Prigent, explores Maria Grazia Chiuri’s feminist collaborations at Dior, highlighting fashion’s fusion with activism and creativity. Released on YouTube, it celebrates women’s voices in couture.
Iconic Pop-Art Reborn
Paris: Louis Vuitton’s 2025 revival of Takashi Murakami’s 2003 collaboration, features rainbow monograms, bold flowers, and kaleidoscopic motifs. The campaign stirred nostalgia as the brand successfully revived its beloved fashion moment to captivate a new generation.
Modern Twist To Classics
Sesto Fiorentino: FerriFirenze’s Mini Icons Collection reimagines its signature designs—Bubbles, Riflessi, Soffio, Spettinato, and Vito—in refined, wearable sizes, blending 18kt gold and diamonds with the house’s hallmark refinement for everyday wearability.
Crafted with Purpose
Santa Monica: Azlee’s Origins collection, crafted with Gemfields Zambian emeralds and recycled 18kt gold, is inspired from ancient architecture with sustainability. Along with exquisite craftsmanship, the brand also spearheads philanthropy as this collection’s proceeds will support Los Angeles fire-affected communities.
Artistry Reimagined
New York City: Tiffany & Co.’s new high jewellery campaign, led by Nathalie Verdeille, celebrates Jean Schlumberger’s legacy. Spotlighting the “Bird on a Rock” brooch with over 25 carats of dazzling diamonds, the campaign also captures Tiffany’s enduring legacy of creativity and craftsmanship.
Vibrant Crystal Creations
London: Jimmy Choo and Swarovski’s From The Atelier: Bon Bon capsule reimagines the iconic bag with satin exteriors, crystal embellishments, and vibrant hues, blending elegance, craftsmanship, and couture-level accessory design.
