Every purchase made at a Mia store between May 27 and June 8 will lead to the planting of a tree in the customer’s name. By turning jewellery purchase into a step towards conservation, the brand has made customers a part of its sustainability efforts
Mumbai: In a heartfelt gesture rooted in purpose on World Environment Day, fine jewellery brand Mia by Tanishq launched its ‘Trees for Leopards’ initiative under its #GoldForGood commitment to support wildlife conservation in Uttarakhand.
The special tree plantation drive is part of the brand’s continued commitment to the environment. Every purchase made at a Mia store between May 27 and June 8 will lead to the planting of a tree in the customer’s name. This year’s initiative ‘Trees for Leopards’ focuses on restoring green cover in Grow-Trees, Uttarakhand, contributing to the protection of leopard habitats. By turning every jewellery purchase into a step towards conservation, Mia invites customers to be part of a meaningful journey that blends style with sustainability and leaves a lasting impact on the planet.
Mia by Tanishq continues to prioritize sustainability in its manufacturing processes as well. Most of the jewellery from Mia is crafted using recycled gold, significantly reducing the environmental impact associated with mining fresh gold. This initiative not only conserves natural resources but also promotes responsible sourcing and sustainable production practices.
Alongside these efforts, Titan’s jewellery division, including Mia by Tanishq, is working diligently towards ambitious sustainability goals. These include becoming carbon neutral and water positive in manufacturing. They have also implemented a comprehensive 4-P framework – People, Place, Process & Planet – to ensure vendor partners adhere to the rigorous sustainability standards.
Shyamala Ramanan, Business Head, Mia by Tanishq, stated, “At Mia, we believe jewellery should do more than just shine — it should stand for something. With every purchase, our ‘Trees for Leopards’ initiative helps restore green cover and protect leopard habitats in Uttarakhand. It’s our way of giving back to what’s truly precious — not just the pieces you wear, but the world we live in. Because for us, style with substance isn’t a trend — it’s a promise.”
Mia by Tanishq was founded in 2011. Born with the heritage and the legacy of Tanishq, Mia offers modern and chic jewellery crafted in 18kt & 14kt gold in designs that are minimal and versatile. Mia is a network of 230+ exclusive stores and is present in leading Tanishq stores across 95 cities within India. The brand’s store at Burj Uman Centre in Dubai marked Mia’s first international presence and it now has three stores in the UAE.
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