Bhargava brings experience in retail and lifestyle marketing, having managed brand strategy for several companies in fashion and premium retail. He is expected to steer a new phase of expansion and development for VBJ as the brand marks its 125th anniversary
Chennai: Vummidi Bangaru Jewellers (VBJ) has appointed marketing professional Deepansh Bhargava as Senior Vice President and Head of Marketing, as the brand marks its 125th anniversary and prepares for a new phase of expansion and development.
Bhargava brings experience in retail and lifestyle marketing, having managed brand strategy and digital work for several companies in fashion and premium retail. He has played a major role in shaping various brands. Notably, he contributed to the launch and national rollout of the brand ‘Central’ at the Future Group and supported the early marketing efforts of Brand Factory and Foodhall. His time with DLF Luxury and Premium Retail helped him understand consumer behaviour in upscale formats and how to approach experiential retail.
AmarendranVummidi, Managing Director, Vummidi Bangaru Jewellers,said, “Our journey towards becoming a Rs 5000 crore brand is only beginning. After the success of our Dallas, Texas showroom, we are gearing up to expand into key international markets like Chicago, California and Virginia. Domestically, we are also working on strengthening our presence in Tamil Nadu—with upcoming stores in Coimbatore, Trichy, Madurai, and additional Chennai locations including T. Nagar, Chrompet and more. We believe Deepansh Bhargava’s experience will bring strategic depth to this exciting journey.”
Jithendra Vummidi, Joint Managing Director, Vummidi Bangaru Jewellers, added, “Jewellery is an emotional and cultural investment. Staying relevant means being deeply connected with evolving customer expectations. We look forward to the fresh ideas DeepanshBhargava will bring to build the brand and its communication while staying true to our legacy.”
Commenting on his appointment,Deepansh Bhargava said, “I’m honoured to join VBJ at such a significant time in its history. It’s a privilege to be part of a brand that not only represents excellence in craftsmanship but also carries forward a rich cultural legacy. I look forward to contributing to its continued success.”
VBJ is a jewellery company based in South India, known for diamond and goldjewellery as well as silverware. It operates flagship stores in Chennai and has announced expansion plans across South India. The company opened its first international showroom in Dallas, Texas, in 2023 and plans to launch stores in Chicago, California and Virginia in the United States.
Retail Jeweller India News
