ANMOL launches exclusive “GAJA” collection to support endangered elephants 

 
The launch remains in alignment with the brand’s recent activities as it has been conducting various events for just causes in recent past 

Mumbai: ANMOL announced the launch of its special collectors’ edition, “GAJA,” in collaboration with an NGO dedicated to saving endangered elephants. To celebrate this auspicious occasion, ANMOL plans to invite guests to an exclusive preview event, where tradition meets elegance. Attendees will have the opportunity to experience exquisitely crafted jewellery inspired by the African travelogues of founder Mr. Ishu Datwani and his daughter, Trisha Datwani. 

The preview promises to be an enchanting evening, highlighting the unique designs and the meaningful cause behind the collection. ANMOL looks forward to welcoming guests and discussing potential feature opportunities related to the GAJA collection. 

The brand has been conducting various activities for just causes in recent past. Putting an interesting spin to CSR initiatives, Anmol Jewellers focused on creating an experience of unbridled happiness for the elderly. The event, held at Anmol Jewellers’ premises, featured a range of engaging activities designed to foster warmth and connection among the elderly residents of Varista Old Age Centre.   

The idea of involving the elderlies emerged from the heartfelt stories shared by a loyal client, who had frequented the centre before. Motivated to create a special moment for the residents, Anmol Jewellers’ event comprised lively rounds of bingo, spirited games of dumb charades and soulful singing sessions. The purpose was clear: to create an atmosphere where laughter and camaraderie flourished. With no agenda other than spreading joy, the event served as a testament to Anmol Jewellers’ commitment to corporate social responsibility. 
 

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