#AapkaShukriya: Senco launches new campaign film celebrating kaarigars in its ‘Khushiyon Ki Reet’ series

The ad film brings forward the overlooked and unseen stories of master artisans, honouring their role in shaping not only exquisite jewellery but also the brand’s enduring legacy of tradition and emotion

Kolkata: Senco Gold & Diamonds has unveiled its latest ad film, #AapkaShukriya, as part of its ‘Khushiyon Ki Reet’ campaign series. It is a heartfelt tribute to the kaarigars whose skilled craftsmanship forms the foundation of every Senco creation.

The campaign film brings forward the overlooked and unseen stories of these master artisans, honouring their role in shaping not only exquisite jewellery but also the brand’s enduring legacy of tradition and emotion.

The previous ad film in Senco’s ‘Khushiyon Ki Reet’ series presented the Vivaah Collection — a new selection of gold, diamond, polki, and antique jewellery. Showcasing intricate craftsmanship, the collection blends traditional aesthetics with a modern touch, featuring standout pieces like gold pola chokers, chur bangles, and gold-pearl earrings and necklaces.

#AapkaShukriya celebrates craftsmanship and gives credit where it is due — to the artisans whose mastery shapes every curve, carves every detail, and turns gold into golden moments. Joita Sen, Director and Head of Marketing & Design at Senco Gold & Diamonds, said, “Our ‘Aap ka Shukriya’ film is an ode to our kaarigars and the exquisite craftsmanship that Senco’s legacy is built on. Senco represents design and superior craftsmanship for over 85 years. We thank our kaarigars for their dedication and being with us over decades and generations.”

Behind every piece of Senco’s jewellery, there’s a story of craftsmanship. The brand has been a champion of the kaarigar community and has done a lot to empower them.  

Senco Gold & Diamonds is a brand under Senco Gold Limited, which has a legacy of 85 years in the jewellery industry. The company was incorporated as Senco Gold Private Limited in 1994. It was converted to a public limited company in August 2007 with the name Senco Gold Limited. It launched an IPO and became a listed company in July 2023. It has a presence of more than 165 stores across 16 States, and heavily invests in marketing and brand-building activities.

Retail Jeweller India News