Sri Krishna Jewellers unveils special campaign for NRIs visiting India this holiday season 

The campaign combines premium jewellery offerings with tailored services including wedding concierge support and international gold exchange facilities 

Visakhapatnam: Sri Krishna Jewellers has unveiled its NRI Homecoming campaign, a strategic initiative designed to enhance the jewellery shopping experience for its Non-Resident Indian (NRI) clientele. The campaign seamlessly blends traditional Indian heritage with modern convenience through an array of exclusive services and promotions. 

Beyond its core jewellery offerings, the campaign distinguishes itself through comprehensive personalised services for international customers. These include seamless old gold exchange at the brand’s Frisco, Texas store, complimentary shipping across the US, free pick-up and drop-off services, repair and polishing services at no cost, bespoke jewellery design options, and an exclusive wedding concierge service. 

The brand has amplified its campaign reach through strategic social media promotion, launching a series of influencer-led reels featuring visually captivating and emotionally resonant content across its platforms. These promotional videos incorporate engaging call-to-actions, specifically inviting NRIs travelling to India to visit the brand’s stores in Banjara Hills, Hyderabad, and VIP Road, Visakhapatnam. 

The campaign’s timing is strategically aligned with the peak holiday travel season, running from December 2024 through January 05, 2025. This period, characterised by family reunions, weddings, and festivities, presents an ideal opportunity for NRIs to explore premium jewellery collections while experiencing the brand’s personalised services.

With India in the midst of its wedding season, the jeweller’s wedding concierge support service emerges as a key feature of the campaign. This specialised service offers personalised guidance and assistance to those shopping for bridal jewellery, ensuring a stress-free experience during wedding preparations.

The brand’s international presence is anchored by its Frisco, Texas showroom, which opened in 2014, marking Sri Krishna Jewellers’ first venture outside India since its establishment in Hyderabad’s Old City in 1967. The brand maintains engagement with its international clientele through its dedicated Sri Krishna Jewellers USA social media handle, which showcases the campaign’s promotional content. 

Through this integrated approach combining in-store promotions, international services, and digital engagement, Sri Krishna Jewellers aims to create a seamless shopping experience for its global customer base, bridging the gap between traditional Indian jewellery craftsmanship and modern retail convenience. 

Written by Aparna Bhowmick 

Retail Jeweller India Exclusive