Bhima Jewels appoints Ram Charan as brand ambassador, aims to strengthen customer base in India and UAE

The jewellery retail chain also said that the new brand ambassador’s universal appeal would resonate with the brand’s diverse audience, helping to strengthen our brand’s presence in the market

Hyderabad: Bhima Jewels recently signed Telugu actor Ram Charan as its official brand ambassador. The jewellery retail chain has showrooms across Andhra Pradesh, Telangana state and the UAE.

“Ram Charan’s association with Bhima Jewels is a harmonious union of two legacies — one of cinematic brilliance and the other of unparalleled craftsmanship,” the company said in a release.

“Our collaboration with Ram Charan undoubtedly marks a significant moment in our brand’s journey. By teaming up with a dynamic actor like Ram Charan, we are not just adding a face to our brand; we are creating a fusion of craftsmanship and cinematic charisma,” said B. Bindumadhav, Chairman, Bhima Jewels.

Bindumadhav added that Ram Charan’s universal appeal would resonate with the brand’s diverse audience, helping to strengthen our brand’s presence in the market.

Abhishek Bindumadhav, MD, Bhima Jewels, added, “Our exquisite designs and stellar craftsmanship resonates with Ram Charan’s versatility as a mega power star, who is also known for his trendy fashion quotient. We believe our new-age collections and his appeal to the youth will strengthen our customer base in India and UAE.”

Expressing his excitement about the partnership Ram Charan stated, “I am happy to be associated with Bhima Jewels, a brand synonymous with tradition and craftsmanship. It’s a century-long legacy, symbolising generations of trust and superior craftsmanship.”

Courtesy: deccanchronicle.com