RJ Market Watch
Divine Solitaires launches first exclusive brand outlet in Madhya Pradesh

Divine Solitaires, which is on a retail expansion spree in India and overseas, launched its first exclusive kiosk at DB Mall in association with DP Jewellers. This kiosk is the first one-of-a-kind concept by a solitaire brand in India.
“The whole idea is to make solitaires more accessible. Solitaire diamonds and jewellery in the price range of Rs 20,000 to Rs 1.5 lakhs will be exhibited and sold from the kiosk. We are making the experience similar to that of any other consumer goods product” said Jignesh Mehta, Founder & CEO, Divine Solitaires.
With a focus on retail expansion, Divine Solitaires has expanded with retail partners in 151 stores in 86 cities across the length and breadth of India. And most importantly, they have started supplying to the United Kingdom, Australia & New Zealand. In the last month, the brand widened its retail ambit to include Patna, Bulandshahr and Varanasi.
“After establishing the strong pillars of our foundation and with the growing support of customers, we are now expanding our footprint to high-growth cities like Bhopal, Patna, Bulandshahr and Varanasi so that discerning customers from these cities get a first-class international buying experience along with a variety of designs to choose from at different price points. We aim to take the solid growth trajectory forward in a steady manner” concluded Jignesh Mehta.
Making a breakthrough, Divine Solitaires launched India’s first diamond assessment mobile application in December last year. They have several path-breaking industry firsts to their credit like a Nationwide Standard and Transparent Price List and a Solitaire Price Index to ensure optimum transparency for the end consumer. Apart from the guaranteed buy back, the brand also protects your solitaire against damage and loss with a one-year free insurance.
Courtesy: Retail Jeweller India News Service
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