Vummidi Bangaru Jewellers (VBJ) launches GIA Certified Guarantee Card For Diamonds Screened Using GIA Melee Analysis Service

Chennai: Vummidi Bangaru Jewellers, a 119-year-old Chennai headquartered jewellery brand, has launched a Guarantee Card for Melee diamonds, further guaranteeing the authenticity and purity of the natural diamonds used in their jewellery. The VBJ Guarantee Card assures that the diamonds used in the jewellery have been screened using GIA Melee Analysis Service — a technical tamper-proof system whereby natural diamonds are separated from synthetic diamonds.

VBJ is not only known for exquisite workmanship but also protects the interests of every consumer by submitting Melee diamonds to GIA. The VBJ Guarantee Card declares absolute sterling quality on all the diamonds used in the jewellery exclusively available at VBJ.

Mr. Amarendran Vummidi, Managing Partner, Vummidi Bangaru Jewellers said, “VBJ is committed to quality and service, and has always endeavoured to protect the interests of our customers and building their trust in our diamond jewellery. GIA is recognised as the leader in Gemological laboratory services and we’re happy to state with confidence, that all the melee diamonds used in our jewellery have been screened by the GIA Melee Analysis Service. With this confidence, we now offer the VBJ Guarantee Card that will provide further assurance to our customers.”

The GIA Melee Analysis separates natural diamonds from simulants, laboratory-grown and high-pressure high-temperature (HPHT) treated diamonds and sorts the screened diamonds by color range. The system applies GIA’s decades of research into an examination of treated and laboratory-grown diamonds.

“The GIA Melee Analysis Service helps in ensuring that consumers have confidence in their diamond purchases,” said Nirupa Bhatt, Managing Director of GIA India and the Middle East. “GIA is pleased to help retailers such as Vummidi Bangaru Jewellers (VBJ) in their initiative to give consumers the confidence that the diamonds used in their jewellery are screened using the Melee Analysis Service and are natural.”

About Melee diamonds and the GIA Melee Analysis Service: GIA defines melee (pronounced meh- lee) as small diamonds weighing less than 1/5 carat (ct). The GIA Melee Analysis Service separate natural diamonds from simulants laboratory-grown and HPHT treated natural diamonds and sorts the screened diamonds by colour range.

About VBJ: Vummidi Bangaru Jewellers (VBJ) is a leading fine jewellery brand in South India. The brand is known to offer exceptional value to its customers, myriad choices and extraordinary quality in diamond jewellery, gold jewellery and Silver Ware. Trusted by over six generations, VBJ was established in the year 1900 and has unflinchingly stood the test of time when it comes to harnessing the trust of patrons since its inception. Today, VBJ has a significant presence, with two showrooms in Chennai and one in Bangalore. Vummidi allows jewellery connoisseurs to peruse through their elaborate collections. In addition, they also have an e-commerce portal Zaamor Diamonds that is India’s leading online destination for diamond jewellery and solitaires that showcases excellent craftsmanship with strikingly exquisite designs. Vummidi Silverware is synonymous with stunning designs and master artisanship, using its expertise for generations, to translate nature, ideas, precious stones and pure Silver, into veritable pieces of art.

About GIA:

GIA India and GIA India Laboratory Pvt. Ltd. (‘GIA India’) are independent subsidiaries of the Gemological Institute of America, Inc. (‘GIA’). Established in 1931, GIA is recognised as the world’s foremost authority in gemmology. GIA invented the famous 4Cs of Color, Clarity, Cut and Carat Weight and, in 1953, created the International Diamond Grading System”” which is recognised around the world as the standard for diamond quality. Through research, education, gemological laboratory services and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewellery by upholding the highest standards of integrity, academics, science and professionalism. All of GIA’s activities are governed by its mission to serve the public.

Courtesy: TimesOfIndia