Vivek Oberoi launches Solitario’s ‘Bling Better’ Tour with 66-Carat lab-grown diamond offering 

The tour will include special events such as a Diamond Party at Phoenix Marketcity in Bangalore and a Diamonds and Denim Party at Phoenix Palladium in Chennai 

Pune — Bollywood actor and co-founder of Solitario Lab-Grown Diamonds, Vivek Oberoi, marked the beginning of Solitario’s ‘Bling Better’ India Tour with a special ceremonial offering at the Sri Dagadusheth Halwai Ganpati Mandal in Pune. During the Ganpati Aarti, Oberoi presented a 66-carat tilak adorned with 68 lab-grown diamonds, celebrating the 133-year legacy of the revered Ganpati Mandal and launching the tour. 

Accompanied by Ricky Vasandani, CEO and Co-Founder of Solitario, Oberoi sought blessings during the Aarti. “We began our journey in Pune and have since expanded to over 7 countries and 21 cities worldwide, thanks to Bappa’s grace,” Oberoi said. “As we continue to grow, we seek Bappa’s blessings for further success.” 

Solitario Lab-Grown Diamonds, known for being among the first Indian brands to be featured on the Burj Khalifa in Dubai, has established itself in the eco-friendly, conflict-free diamond market. The brand has a significant presence in Indian cities such as Pune, Goa, Mumbai, Lucknow, Chandigarh, Hyderabad, Bangalore, and Chennai, and internationally in Spain, the Bahamas, Nigeria, Malaysia, and Dubai. 

Vivek Oberoi, along with co-founders Ricky Vasandani and Satish Daryanani, is instrumental in driving the brand’s growth. The ‘Bling Better’ tour will see Oberoi visiting Pune, Bangalore, Chennai, and Delhi to oversee festive preparations, store efficiencies, and marketing strategies for the upcoming season. 

Ricky Vasandani emphasised Solitario’s commitment to offering modern, eco-conscious luxury. “We are dedicated to transforming the diamond experience for our customers with designs that combine timeless elegance with ethical practices. Vivek’s store visits during this tour will enhance our mission to offer unique and valuable experiences.” 

The tour will include special events such as a Diamond Party at Phoenix Marketcity in Bangalore and a Diamonds and Denim Party at Phoenix Palladium in Chennai 
 
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