Vaibhav Jewellers continues retail expansion with inauguration of its 17th showroom, located in Amalapuram

The new showroom adds to the brand’s existing network of 16 outlets across coastal Andhra Pradesh and Telangana

Amalapuram: Vaibhav Jewellers, a leading name in South India’s jewellery industry, inaugurated its 17th retail outlet, located at Amalapuram in Andhra Pradesh. The new showroom adds to the brand’s existing network of 16 outlets across coastal Andhra Pradesh and Telangana.

The grand opening was attended by Vaibhav Jewellers Director Sai Keerthana Grandhi, COO Gontla Rakhal, Executive Director Sindhuri Venkatesh and Managing Director Amarendra Grandhi.

During the inauguration, the dignitaries present praised the brand’s commitment to delivering exquisite jewellery designs and appreciated the wide range of high-quality yet affordable options available to the customers of Amalapuram and surrounding areas.

Raghunath J., Assistant Vice President of Vaibhav Jewellers, highlighted the unique offerings of the showroom and said, “We are delighted to launch our Amalapuram showroom with an extensive collection of 916 Hallmark gold jewellery, certified diamonds, and 925 sterling silver articles. Customers can also enjoy a 100% buyback guarantee on purchases.”

The inaugural event also included the announcement of 10 lucky winners from the ‘Know About Our Amalapuram Contest’, each receiving a 1-gram, 22kt gold coin.

Spearheaded by first-generation woman entrepreneur Bharata Mallika Ratna Kumari Grandhi and her daughter, Grandhi Sai Keerthana, Vaibhav Jewellers operates a hyperlocal retail chain catering to the unique preferences of micro-markets across Andhra Pradesh and Telangana.

The brand’s showrooms, including two franchise outlets, are strategically located across eight towns and two cities. It holds approximately 5% of the overall jewellery market in Andhra Pradesh and Telangana and commands a significant 14% share of the organized market in those States.

In 2007, Vaibhav Jewellers unveiled its flagship showroom, V Square, in Visakhapatnam. Spanning an impressive 29,946 square feet, it is one of the largest jewellery retail spaces in India, and marked a significant achievement in the brand’s journey.

Retail Jeweller India News