Vai Ra partners with environmental non-profit to plant trees on every jewellery purchase from the brand 

Customers also get a personalized certificate of tree plantation for each purchase, complete with a QR code. This code allows customers to track the progress and growth of their tree, offering a tangible connection to their contribution towards global reforestation efforts

Chennai: Vai Ra, an advocate for sustainability through their eco-conscious lab-grown diamond and moissanite jewellery, has announced a partnership with Sankalptaru, an environmental organization based in India. This collaboration aims to enhance environmental conservation efforts by planting a tree for every purchase made through Vai Ra. 

“In a bid to combat climate change and promote biodiversity, Vai Ra has committed to planting a tree through Sankalptaru for every transaction completed with the company. These trees will be meticulously managed by rural communities within India, fostering economic empowerment and environmental stewardship at the grassroots level”, says Rohit Vadithela, Co-Founder and CEO, Vai Ra. 

Customers also get a personalized certificate of tree plantation for each purchase, complete with a QR code. This code allows customers to track the progress and growth of their tree, offering a tangible connection to their contribution towards global reforestation efforts. 

Through this partnership, the brand aims to inspire others to embrace eco-conscious practices and make a positive impact on our planet. 

Retail Jeweller India News