Malabar’s responsible retail expansion will provide utmost shopping safety, usher in omnichannel: Ahammed MP

Malabar Gold and Diamonds embarked on a great journey with the start of the year, with launch plans of 22 showrooms in January itself in India and overseas. Such unprecedented retail expansion comes amidst ongoing Omicron scare. It should be interesting to find out how this jewellery behemoth keeps physical retail relevant at another troublesome health cycle of India.

The dynamics of retail have changed considerably, with young buyers relying more on online jewellery inventory than discovering a particular range after walking in. This section of consumers is increasing with increase in their age and disposable income, throwing challenges towards retail brands to chalk out new strategies to sustain excitement in retail.

Talking about the retail expansion, Ahammed MP, Chairman, Malabar Gold and Diamonds, feels that the assurance of hallmark is a force strong enough to attract prospects to retail. “With our steady retail expansion at a time when customer awareness on hallmarking is growing, we are looking at an exponential growth in our loyal consumer base. The world-class jewellery shopping experience at all our showrooms and the trust we command, thanks to our commitment to transparency, trust, quality and service efficiency, have helped us develop a strong consumer traction,” he said.

To make this promotional campaign a success, foremost focus is on health and safety of buyers, maintained Ahammed. “Ensuring health and safety of our customers and employees is our utmost priority. In the prevailing scenario, we are adhering to the health and safety protocols at all our showrooms to offer safe and convenient shopping environment to our customers,” he added.

With retail and digital formats faring well, the future is omnichannel for the jewellery brand. “Omnichannel will be put in place to offer full-fledged shopping experience online.  We are now in the process of introducing online channel,” said Ahammed, explaining a section for design discovery on the brand’s website. “The section called ‘Discover Our New Design’ showcases exquisitely crafted pieces across price ranges, which attract buyers to touch and feel the jewellery in person in-store,” he maintained.

Written by Shubham Dasgupta

RJ Exclusive